Conceptualization and Operationalization of Destination Image

Tasci, Asli D.A.; Gartner, William C.; Çavuşgil, S. Tamer

doi:10.1177/1096348006297290

Cited by 447 publications

(362 citation statements)

References 108 publications

(224 reference statements)

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“…DI is a set of impressions, ideas, expectations and emotional thoughts an individual has of a specific place. Gartner (1989;1994); Echtner & Ritchie (1993);Dann, (1996); Pike & Ryan, (2004); Tasci, Gartner, & Cavusgil (2007); ; Konecnik & Gartner, (2007); Stepchenkova & Mills, (2010) DI is a multi-attribute concept; DI consists of cognitive, affective and conative components. DI is a complex combination of various products and associated attributes.…”

Section: Destination Imagementioning

confidence: 99%

“…Tasci, Gartner & Cavusgil (2007) The essence of DI is to find how tourism destinations are seen and felt. Sönmez & Sirakaya (2002) DI is based on the tourist's expected benefits, psychological characteristics, and meanings.…”

Section: Destination Imagementioning

confidence: 99%

“…However, according to Tasci, Gartner, & Cavusgil (2007), there is no systematic structure that defines and operationalizes the relationship between destination image and behavioral intentions.…”

Section: Introductionmentioning

confidence: 99%

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Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination

et al. 2016

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This research examines the complex relationship between components of images of destinations and behavioral intentions, incorporating two pivotal constructs that have not been explored in the related literature, namely holistic image and personal normative beliefs (PNBs). Previous studies incorporating destination images as predictors of intention to revisit have mostly investigated their direct effect. This research integrates holistic image as a mediator and PNBs as a moderating variable. The findings verify the mediating role of holistic image for predicting tourists’ intentions to revisit a destination, supporting a model that incorporates a partial effect and two indirect mediations. Interestingly, only affective and conative images contribute to the prediction of tourists’ intentions to revisit a destination through the holistic image towards this destination. Moreover, PNBs moderate the effect that conative destination images have on tourists’ holistic images. Practically, the research sheds light to factors that affect tourists' tendency to select a tourism destination, which can serve as a basis for tailoring the effective positioning of destinations

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Section: Destination Imagementioning

confidence: 99%

Section: Destination Imagementioning

confidence: 99%

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Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination

et al. 2016

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“…The behavior or action of the person is based on their intellectual feelings and perceptions. In 2007 Tasci et al [16] investigated how destinations conceptualize and operationalize their image since the early 1990s. Media reports and casual conversation are also two factors that have an impact on the perceptions [14].…”

Section: Tourism Destination Image and The Favelasmentioning

confidence: 99%

Using Service Learning to Assess Tourism Destination Image: A Focus on Rio De Janeiro

Green

2018

WIT Transactions on Ecology and the Environment

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This research profiles public perception of the favelas of Rio de Janeiro after hosting the 2014 World Cup and before the 2016 Olympics. The International Olympic Committee's mission is that the Olympics be truly sustainable -socially, environmentally and economically. Rio was challenged to reduce crime in the favelas, improve waste management, expand and improve infrastructure, and build Olympic venues that would have a legacy for the community. The outcome was the construction of over 32 Olympic venues, 70 new hotels, and a transportation network with new roads, an enhanced rail network and modernized international airport. Thousands of jobs were provided including employment for people from the favelas. Media specialists converged upon Rio to give global coverage of the Olympic Games. Potential US based tourists were interviewed about their knowledge and perceptions of Rio de Janeiro as a tourism destination and, specifically, of the favelas. A random sample of 250 people were interviewed in 2014 after the 2014 World Cup and before the 2016 Olympics. Teams of university students enrolled in a tourism management course conducted the interviews as their service learning class assignment. Through this hands-on assignment, students: 1) gained personal insight into the social issues existing in the favelas; 2) applied their communication and critical thinking skills in interviewing people; and 3) developed an understanding of social issues as they relate to sustainable tourism development. This project was a collaboration between a US university and a Brazilian nonprofit organization that has the mission of improving the quality of life for Rio de Janeiro residents through empowering informal and formal communities. The survey instrument consisted of 28 quantitative and qualitative questions. Regardless of the media coverage, public perception was not significantly altered. This research highlights the challenges in changing potential tourists' perceptions of selected tourism destinations and the opportunity for student service learning projects.

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“…Both of these components contribute to the formation of an overall image about a place (Lin et al, 2007; San Martín and Rodríguez del Bosque, 2008), with some researchers strongly suggesting that its affective component has more effect on the overall image over its cognitive component (Beerli Palacio, Díaz Meneses and Pérez Pérez, 2002; Beerli and Martín, 2004). Image is very relative and dynamic, because it is based on subjective assessments which are subject to changes over time and based on past experience (Crompton, 1979;Gartner, 1986;Chon, 1991;Tasci, Gartner and Cavusgil, 2007). Brezovec (2001) observes that nation and destination image are in a reflective-constructive relationship.…”

Section: Nation and Destination Imagementioning

confidence: 99%

Branding of a (Desti)nation with a Deteriorated Image: The Case of Serbia

Korać

Šegota

2017

SIP

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This paper offers insights into the differentiation between nation branding and destination branding and how important it is for the successful rebranding of a country with a deteriorated and negative image. It is on the case of Serbia that authors wish to demonstrate how a country engages in competitive marketing strategies in order to boost investments, exports and employment opportunities, but fails to develop a coherent nation branding platform at the highest strategic level. The literature review highlights the differences and relations between three concepts -place branding, nation branding and destination branding. The paper presents the results of the content analysis of key branding initiatives, followed by visual messages, developed and implemented by the Serbian Government and the National Tourism Organization of Serbia in the period from 1996 to 2016. The results are chronologically presented in the form of a discussion, establishing links between destination branding and nation branding practices in Serbia. The conclusion is that none of the branding initiatives have proved successful until now. This is predominantly due to the Government's lack of understanding of the very concept of nation branding and it being mistaken for destination branding and tourism marketing. Current promotional efforts focus on presenting Serbia to internal and external stakeholders primarily as a tourist destination.Key words: nation branding, tourism destination, brand image, Serbia -a post-communist country. Corresponding author. Sociologija i prostor, 55 (2017) 207 (1): 77-99 78S o c i o l o g i j a i p r o s t o r IntroductionNation branding and destination branding are highly valued and potentially conflicting processes in establishing competitiveness of a place. While attention has been paid to nation branding and destination branding individually, not much attention has been paid to how they interact. With governments experiencing increasingly formal expectations that their branding initiatives will result in a strong nation brand to promote specific economic interests of the country, we require systematic knowledge about how different branding practices play out for transitioning countries.At the turn of the new millennium, the emergence of new nations and countries was one of the main trends that gave rise to the creation of nation branding (Yan, 2008). The emerging countries and nations saw branding as a chance to distinguish and position themselves among other newly established countries (Anholt, 2007). However, these nations were not the only ones that recognized and espoused the advantages and possibilities of branding. The world's leading nations also embraced nation branding as a tool for gaining the upper hand in the circumstances of global economic instability. Nowadays, more and more governments are turning to marketing and branding techniques to highlight competitive advantages over their closest rivals (Anholt, 2008) in order to increase investments, attract tourists, exports and talents. Ori...

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Conceptualization and Operationalization of Destination Image

Cited by 447 publications

References 108 publications

Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination

Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination

Using Service Learning to Assess Tourism Destination Image: A Focus on Rio De Janeiro

Branding of a (Desti)nation with a Deteriorated Image: The Case of Serbia

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