2022
DOI: 10.1016/j.evalprogplan.2022.102128
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Conceptual structure of balanced scorecard research: A co-word analysis

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Cited by 11 publications
(11 citation statements)
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References 76 publications
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“…Part of customer measurement is that it formalizes a marketing-led mindset that values what customers want. This idea is also stressed by a group of authors such as (Faraji et al, 2022); which combined confirms that strategically oriented marketing actions are significant in contributing to company performance. Also said in these studies is the consumer advocacy strategy is an essential tool for organisations, it helps them in improving customer satisfaction and business performance.…”
Section: Concepts Of Marketing Strategy In the Tourism Industrymentioning
confidence: 68%
“…Part of customer measurement is that it formalizes a marketing-led mindset that values what customers want. This idea is also stressed by a group of authors such as (Faraji et al, 2022); which combined confirms that strategically oriented marketing actions are significant in contributing to company performance. Also said in these studies is the consumer advocacy strategy is an essential tool for organisations, it helps them in improving customer satisfaction and business performance.…”
Section: Concepts Of Marketing Strategy In the Tourism Industrymentioning
confidence: 68%
“…Visualizing and mapping keyword co-occurrences can be used to gain a deep understanding of the cognitive structure of a field (Borner et al , 2003), identify dominant topics and the currents landscape of the field, and visualize subfields, overlooked and emerging topics and potential future directions (Faraji et al , 2022b). The network virtualization map illustrating keyword co-occurrences in EAR research is shown in Figure 4.…”
Section: Results Of Bibliometric Analysismentioning
confidence: 99%
“…2) Comprehension, students can explain knowledge about learning that has been obtained in their own words. 3) Application (Application), students can use or apply the information they have learned into new situations, so that they can solve various existing problems (Brito, Rodríguez, & Aparicio, 2018;Faraji, Ezadpour, Rahrovi Dastjerdi, & Dolatzarei, 2022).…”
Section: Assessment Of Cognitive Aspectsmentioning
confidence: 99%