Competitiveness of Hotel, Restaurant and Tourism Business: Factors and Tools

Abstract

The aim is to find ways to ensure sustainable development and increase the hotel, restaurant, and tourism business's competitiveness. The authors used the correlation-regression dependence of the number of tourists going abroad Y on the income of the population X and Fisher's statistical criterion to check the model's adequacy. Authors proposed the system for ensuring sustainable development and competitiveness of the hotel, restaurant and tourism business. The peculiarity of the proposed system is that it covers all aspects of sustainable development, includes multi-level governing bodies, integrable legal forms of organizations and science, making it possible to form interrelated elements of sustainable development and increase the competitiveness of the hotel and hotel industry, tourism in general. In years of political instability, the number of domestic tourists, with a positive upward trend, is falling sharply, despite rising incomes. Fisher's statistical criterion indicates this model's adequacy: an increase in income of the entire population of Ukraine by UAH 10 mln. would lead to the additional appearance of about 8 Ukrainian tourists travelling abroad. The coefficient of elasticity Ex (Y) = 0.9193 shows that an increase in the income of the entire population of Ukraine by 1% would increase the flow of Ukrainian tourists travelling abroad by about 0.9%. The article is devoted to the search for ways to increase the competitiveness of the hotel and restaurant and tourism business. The analysis showed that 2019 was a good year for the entire HRTB. However, the global pandemic COVID-19 in 2020 significantly affected this area: border closures, cancellation of messages between countries, total quarantine, weekend quarantine and other prohibitions. Therefore, the search for a strategy to increase the competitiveness of HRTB facilities in 2020/2021 is the most relevant. The authors proposed a system for ensuring sustainable development and competitiveness of the HRTB. The system covers all aspects of sustainable development.

Proactive Market Development for Business Competitiveness of Udon Thani Province Historical and Cultural Tourism

“…However, this mediation is partial, but it is too strong to consider in the tourism business competitiveness. In this regard, the top management of tourism business entities should ensure that the business performance is according to the vision and mission of the organization, and the delivery of quality services should be in a way to develop proactive market and competitiveness of tourism businesses (Mashika et al, 2021;Streimikiene, Svagzdiene, Jasinskas, & Simanavicius, 2021).…”

Effect of Social Media Influencers, YouTube Marketing and Tourism V-logging on Green Tourism Promotion: Evidence from Pakistan

“…Most tourists visiting different parts of the world believe that their visit is based on the videos presented on YouTube marketing (Ayeh et al, 2012;Zarezadeh et al, 2018). Therefore, the critical role of YouTube marketing must be understood in modern times for tourism-related advertisement and videos for the audience and the potential tourists to the host country (Badkou, GHASEMI, & Hoseini, 2022;Dewan & Benckendorff, 2013;Go, Kang, & Suh, 2020;He et al, 2022;Liu et al, 2022;Ma et al, 2016;Mashika et al, 2021).…”

“…Tourism marketing via blogging is not a recent trend because marketers have been working on it for a decade (Dewan & Benckendorff, 2013;Liu, Shi, Xue, & Shen, 2022;Ma, Chen, & Ampountolas, 2016). In this regard, Ramayah, Cheah, Chuah, Ting, and Memon (2018) and Mashika et al (2021) demonstrate that there is a need for video-graphy to make tourists familiar with their destinations. Tourism v-logging is an emerging trend as many vloggers explore different tourist places for the viewers, ultimately leading the tourist to reach the destination (Usman et al, 2022).…”

Frugal Innovation as A Lever of Competitiveness in The Moroccan Hotel Industry

“…Increasing market competitiveness is a matter of survival in these times of uncertainty, crises and pandemics (Mashika et al, 2021). As the hotel industry worldwide gradually gains momentum, hotel managers should stay up to date and informed to meet the evolving needs and expectations of travelers and remain competitive in the post-COVID era.…”