Abstract:A large part of the contemporary organizations is inserted in a highly competitive and dynamic environment, bringing to the managers the challenge of rethinking organizational strategies and management models. In this context, competency management emerges as a promising model capable of linking people management processes to business strategy. Therefore, the present research had as objective to analyze the models of competency management implemented by large organizations in Brazil. Three case studies were ca… Show more
“…Levitt (1960) argued that these companies adhered to an apparent indisputable superiority of the product, for which there were no apparent substitutes. Despite this comprehension, it is common for companies to resist the scenario of volatility and intense competition in which they are inserted (Ceribeli, Maciel, & Guilarducci, 2017). Although understanding change is a more relaxed way of dealing with environmental changes, organizations tend to ignore it (Ciccarino & Araki, 2017).…”
The new marketing myopia portrays companies that focus excessively on the customer, neglecting other stakeholders' demands that can transform the market and lead companies to failure. Although this discussion is present in marketing literature, researchers and marketers miss trails to identify new marketing myopia. This study aims to analyze business strategies under the new marketing myopia perspective. Qualitative and descriptive research was undertaken through a multiple case study of five South American companies acknowledge by Forbes for the customer orientation. This study demonstrates the companies' difficulty to equilibrate customers and other stakeholders’ demands to define their business strategies.
“…Levitt (1960) argued that these companies adhered to an apparent indisputable superiority of the product, for which there were no apparent substitutes. Despite this comprehension, it is common for companies to resist the scenario of volatility and intense competition in which they are inserted (Ceribeli, Maciel, & Guilarducci, 2017). Although understanding change is a more relaxed way of dealing with environmental changes, organizations tend to ignore it (Ciccarino & Araki, 2017).…”
The new marketing myopia portrays companies that focus excessively on the customer, neglecting other stakeholders' demands that can transform the market and lead companies to failure. Although this discussion is present in marketing literature, researchers and marketers miss trails to identify new marketing myopia. This study aims to analyze business strategies under the new marketing myopia perspective. Qualitative and descriptive research was undertaken through a multiple case study of five South American companies acknowledge by Forbes for the customer orientation. This study demonstrates the companies' difficulty to equilibrate customers and other stakeholders’ demands to define their business strategies.
“…For the effective implantation of competency-based management, firstly, it is essential to have a defined organizational strategy (Brandão & Bahry, 2005;Ceribeli et al, 2017). Its definition must enable the identification, development and usefulness of individual competences for organizational success (Chouhan & Srivastava, 2014).…”
“…Skorková (2016) indicated as positive results of competency-based management more efficacy in recruitment process, due to the clarity and for being rule-based; improvement in communication, because it is clearer and broader for employees; and improvement in capacitation processes, such as the implantation of personalized training and development processes. An organizational benefit originated from the effective implantation of CBM is the increase of commitment of the professionals and, consequently, a positive impact in work motivation (Ceribeli et al, 2017). Besides, the model enables career planning and talent management (Brandão & Bahry, 2005;Skorková, 2016).…”
Objective: to analyze the panorama of Brazilian scientific research on Competency-based Management (CBM) in Public Administration for the last decade, covering the period from 2008 to April 2018, from the characteristics of the publications, methodological aspects, the stages investigated and the main benefits and difficulties identified in the studies. Method: through an integrative review of Brazilian scientific literature, 26 predefined variables were identified and analyzed, based in 82 articles published in conferences and journals, using descriptive statistics and thematic categorical content analysis. Originality/relevance: the results from last decade papers were consolidated, differentiating by the scope of publications, quantitative of analyzed variables and inclusion of qualitative data. Results: University of Brasilia is the institution with the largest number of authors in the period analyzed. Most studies were empirical, cross-sectional, descriptive, qualitative, with interviews and content analysis, in federal and executive organizations. Fragilities were observed in the methodological records and keyword indexing. Competence diagnosis was the main stage studied. Benefits refer to organizational and individual improvements. The main difficulties concern methodological and conceptual aspects, and the absence of organizational support, which is fundamental to competency-based management adoption and implantation, in order to obtain advantages oriented to the good governance of human resource management. Contributions: a research agenda is suggested to contribute to the quality and methodological rigor of future investigations. Furthermore, the results contribute to public organizations regarding the development and implementation of competency-based management with quality and permanence of the model, enabling the improvement of service delivery to society and to the public servants.
“…Other consumption factors may be contextualized in activities of individuals in a sensory analysis, involving different theories that explain different attitudes worthy of being identified in sensory experiments (Brookes, 2014;Sørensen, Andersen, & Andersen, 2014;Oliver, 2014;Ceribeli, 2015;Dai, Luo, Liao, & Cao, 2015;Ossani, Cirillo, Borem, Ribeiro, & Cortez, 2017). The main theories are discussed by Lankton and McKnight (2012) and include assimilation theory, which indicates that individuals tend to be reluctant to accept discrepancies from previously assumed positions.…”
The results of sensory evaluations of coffees are associated with latent factors, such as the particular subjectivity of each individual. Based on the foregoing, assessing the quality of a sensory panel for product discrimination basically depends on the statistical methodology to be used in data analysis. Following this argument, this study aimed to evaluate the feasibility of the EM - Expectation Maximization algorithm in discriminating groups of individuals, characterized by the degree of experience and knowledge in sensory analysis of coffees of different varieties, produced in the Serra da Mantiqueira micro-region, with different processing and altitudes. The main advantage of this algorithm is the fast convergence, when the current solution approaches the optimal solution with high precision. The disadvantage is because it is a deterministic optimization technique, which can only achieve a local optimization depending on the initialization, i.e., initial values input in the iterative procedure. It can be concluded that estimates of the correlation matrices obtained by the EM algorithm showed that the final grade has a greater influence of sweetness, in addition to discriminating groups of consumers with different sensory perceptions and in situations where the number of individuals in each group is unknown, the EM algorithm was accurate in estimating the proportion of individuals belonging to each group, assuming that the correlations of sensory responses follow a bivariate normal distribution.
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