Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector

Nilssen, Ragna; Bick, Geoff; Abratt, Russell

doi:10.1057/s41262-018-0113-5

Cited by 36 publications

(39 citation statements)

References 44 publications

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“…This point is bolstered by the findings of prior studies that examined the relative importance of sustainability. For example, more tangible factors, such as price and fit, were routinely ranked higher than sustainability (Nilssen et al 2019 ; Rothenberg and Matthews 2017 ). In short, while sustainability is an important factor, it is not consumer’s top priority.…”

Section: Discussionmentioning

confidence: 99%

Determinants of consumer attitudes and re-purchase intentions toward direct-to-consumer (DTC) brands

2021

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In the fashion and retail industry, a group of startups, referred to as Direct-to-Consumer (DTC) brands, are proliferating. DTC brands are defined as e-commerce brands that sell directly to consumers, without retailer ‘middlemen’ like department stores. They typically begin as a purely online business, fully leveraging digital channels for marketing and selling. Given the limited research on the topic, this paper aims to identify determinants of consumers’ attitudes and re-purchase intentions toward DTC brands. The initial qualitative phase of in-depth interviews with frequent DTC shoppers, resulted in the identification of eight determinants. The subsequent quantitative analysis with 210 US DTC shoppers confirmed that co-creation, cost-effectiveness, website attractiveness, brand uniqueness, social media engagement, and innovativeness of DTC brands significantly influence consumers’ attitudes while cost-effectiveness (indirectly), brand uniqueness, social media engagement, and brand innovativeness affect consumers re-purchase intentions. The findings offer insights for aspiring entrepreneurs and incumbent retailers on strengthening their value propositions.

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Section: Discussionmentioning

confidence: 99%

Determinants of consumer attitudes and re-purchase intentions toward direct-to-consumer (DTC) brands

2021

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“…The concluding article in the Special Issue applies a mixed method approach to consider the relative importance of sustainability as a purchase criterion in retailing for food and clothing in a South African context (Nilssen et al 2019). The findings lend some support that sustainability is relatively important to the consumer as a criterion in making a purchase decision.…”

Section: )mentioning

confidence: 93%

Journal of Brand Management: year end review 2019

Powell

2019

J Brand Manag

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“…In line of reasoning, the reviewer considered the previous journal articles that use sustainable purchase intention, willingness to pay and purchasing behaviour as independent variables. Two articles covered both purchase intention and purchasing behaviour [55,14], seven articles studied purchasing behaviour [21,63,36,64,17,48,29], nine articles studied purchase intention [42,11,39,45,43,55,60,23,57] while one article covered the studied of willingness to pay [22].…”

Section: Sustainable Consumptionmentioning

confidence: 99%

“…In Figure 2, the reviewers identified two previous studies focused on slow fashion [14,42] and collaboration fashion [63,43), while eight previous studies focused on broad sustainable concepts [48,17,55,22,45,39,29,64] and seven eco-conscious apparel [57,60,21,6,36,23,11] Nevertheless, up until now, no studies focused on up-cycled or recycled apparel covered emerging countries context.…”

Section: Sustainable Apparelmentioning

confidence: 99%

“…In line with that, sustainable apparel can be perceived as premium value products which signify timelessness, durability, and quality. [48] agreed that fashion evaluation in South Africa is based more on style, fit, colour and texture. These findings were echoed in the conjoint study results for clothing where the highest value was for fit, followed by price and quality as purchase criteria.…”

Section: Valuementioning

confidence: 99%

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Factors Affecting Sustainable Apparel Consumption in Emerging Countries: A Systematic Literature Review

Hasbullah¹,

Sulaiman²,

Mas’od³

2019

Preprint

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The growth of sustainable apparels provides grounding for the emergence of a new consumer market. Surprisingly, this movement has not only taken place in developed countries but also in emerging countries. To the best of the authors’ knowledge, no systematic reviews have been carried out on sustainable apparels, focused specifically on emerging countries. The goal of this systematic review is to analyse the existing literature on various factors that influence sustainable apparel consumption in emerging countries, as well as presenting future research directions. This detailed literature review is guided by the PRISMA Statement (Preferred Reporting Items for Systematic reviews and Meta-Analyses) review method, and its searches encompass sources such as Web of Science, Scopus and Google Scholar databases which, in result, identified 19 related studies. Furthermore, the reviewers segregated the factors into four major domains which include value, subjective norm, perceived behavioural control and knowledge. The results of this review demonstrate that most customers in the emerging countries have already experienced a growing interest in sustainable apparel with a strong development of knowledge, great concern, values and social circle. In sum, this systematic literature review provides an insightful information about sustainable apparel purchase behaviour and helps academicians, manufacturers and retailers to position and market their sustainable clothing brands.

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Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector

Cited by 36 publications

References 44 publications

Determinants of consumer attitudes and re-purchase intentions toward direct-to-consumer (DTC) brands

Determinants of consumer attitudes and re-purchase intentions toward direct-to-consumer (DTC) brands

Journal of Brand Management: year end review 2019

Factors Affecting Sustainable Apparel Consumption in Emerging Countries: A Systematic Literature Review

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