Factors Affecting Sustainable Apparel Consumption in Emerging Countries: A Systematic Literature Review

Abstract

The growth of sustainable apparels provides grounding for the emergence of a new consumer market. Surprisingly, this movement has not only taken place in developed countries but also in emerging countries. To the best of the authors’ knowledge, no systematic reviews have been carried out on sustainable apparels, focused specifically on emerging countries. The goal of this systematic review is to analyse the existing literature on various factors that influence sustainable apparel consumption in emerging countries, as well as presenting future research directions. This detailed literature review is guided by the PRISMA Statement (Preferred Reporting Items for Systematic reviews and Meta-Analyses) review method, and its searches encompass sources such as Web of Science, Scopus and Google Scholar databases which, in result, identified 19 related studies. Furthermore, the reviewers segregated the factors into four major domains which include value, subjective norm, perceived behavioural control and knowledge. The results of this review demonstrate that most customers in the emerging countries have already experienced a growing interest in sustainable apparel with a strong development of knowledge, great concern, values and social circle. In sum, this systematic literature review provides an insightful information about sustainable apparel purchase behaviour and helps academicians, manufacturers and retailers to position and market their sustainable clothing brands.

Green product awareness effect on green purchase intentions of university students’: an emerging market’s perspective

“…The paths of both had sturdier relationships which explained university students’ intention to purchase green products. Thus, students’ are anticipated to purchase products when the value is high, while students’ positive green perceived value of a product could cause higher increase in its purchase [ 3 , 29 , 30 , 83 ]. Another implication is that green products awareness is a crucial element that influences and promotes university students’ green purchasing intentions.…”

“…Also, consumers are expected to buy products when they recognized that the products’ values are higher [ 83 ]. Again, a valued product that is created will in turn increase consumers purchase intentions [ 29 ]. Besides, the importance of GPV to green purchase intentions cannot be overemphasized.…”

Agricultural Value Chains. A Bibliometric Review and Analysis.

“…In relation to agricultural value chains, studies should be carried out in their different stages or routes of transformation of products (La Paz et al, 2020;Repanovici & Nedelcu, 2018), while Govindan & Soleimani (2017) mention the process of implementing and controlling the efficient and profitable flow of raw materials, inventory in process, finished products and related information from the point of consumption to the point of origin (Garrigos-Simon et al, 2018;Hasbullah et al, 2021). The different links that are formed from the production cycle to reach the consumer, through the processes of handling, transformation, sale and access to homes, have a common problem in their sector.…”