“…Low‐income consumers often face issues with managing energy costs and living (Butler et al., ). Prior programs that have aimed at reducing energy use have involved economic or cash incentives (Davis, Fuchs, & Gertler, ), awareness/education campaigns (Reeves, Cummings, Scarborough, & Yeykelis, ), and structural changes to houses (Bradshaw, Bou‐Zeid, & Harris, ). Despite pockets of success, there has been limited impact of these programs, particularly for low‐income segments, with energy consumption continuing to increase along with bills to the point of stimulating significant government investment to test innovative alternative methods (Department of Climate Change and Energy Efficiency, ).…”