“…That is, under certain circumstances, seeing a superstar makes individuals feel incompetent and desperate (i.e., contrast effect), while in other cases, the same exposure may make individuals feel competent and hopeful (i.e., assimilation effect; Ganegoda & Bordia, 2019; Lockwood & Kunda, 1997). Although both contrast and assimilation effects have been observed for social comparison on SNSs, empirical evidence indicates contrast effect as the dominant response (e.g., Alfasi, 2019; Hogue & Mills, 2019; Meier & Schäfer, 2018; Peng et al, 2019; Utz & Maaß, 2018).…”