Communities of practice and QFD method for green logistics in the cosmetics industry: a suggested review

Abstract

The Cosmetics, Personal Hygiene and Perfumery industry has significant importance in Brazil and seeks to adopt concepts and technologies of sustainable development to generate competitive advantages that can be achieved by companies in the industry. In this context, this research proposes to identify the perception of sustainability in recycling, mainly plastic packaging, and to suggest the use of Green Logistics and Cradle-to-Cradle concepts and the use of Communities of Practice. The research has a qualitative nature, using the methodology of multiple case studies with several companies in the industry, the data collection was performed through interviews with semi-structured questionnaire and documentary analyzes. The results were the identification of the companies' perceptions regarding sustainability and a suggestion of the application of the QFD method in the systematic unfolding between the needs of the consumer and the quality characteristics of the product that can be applied in these cooperatives to determine, with the presentation of their aspects and the generation of a quality matrix with the requirements raised.

Communities of practice and QFD method for green logistics in the cosmetics industry: a suggested review

“…Quality Function Deployment (QFD) is a specific method for listening to customers, discovering their real desires through a logical system to determine how best to meet those needs with existing resources, to meet the overall quality of the product obtained through a network of relationships. The QFD can be conceptualized as a methodical way of communicating systematically the quality-related information and explaining the related work to obtain quality and aims to achieve the focus of quality assurance during product development (CHENG; MELO FILHO, 2007;DONATO, 2008).…”

“…The QFD can also be conceptualized as a tool to systematically communicate in an orderly way what information indicates the related work to reach the desired quality and aims to reach the quality assurance focus during the development and is subdivided into Quality Deployment (QD) and Quality Deployment in the restricted (QFDr) sense (CHENG; MELO FILHO, 2007).…”

“…The concept the Quality Deployment (QD) as the process that seeks to translate and transmit customer requirements into product quality characteristics through systematic unfolding, starting with the determination the Voice of the Customer, passing through the establishment of functions, mechanisms, components, processes, raw materials and extending to the establishment of process control parameter values (CHENG; MELO FILHO, 2007;COSTA NETO;CANUTO, 2010).…”

“…Qualitative techniques are the most appropriate at this stage, as they allow the generation of ideas and the deepening of the user's point of view about the product. The main goal is to produce a list of needs that be as wide as possible, with the mind free of preconceived ideas, seeking to learn, simply listening and observing the clients (CHENG; MELO FILHO, 2007).…”

“…• Proposition 2: Organizations can benefit from the combined use of CoP with QFD methods to measure consumer needs according to Green Logistics premises. The QFD is a method of converting consumer requirements into product quality characteristics for project quality enhancement to finished product through the systematic unfolding of the relationships between consumer requirements and product characteristics that can be used in the CoP to solve the problem of Green Logistics deployment (ROGERS; TIBBEN-LEMBKE, 1998;AKAO, 1990;WENGER, 2002;CHENG;MELO FILHO, 2007).…”