Communication Strategy Planning in Influencing the Intention to Visit: An Implication to Marketing Management

Foster, Bob; Saputra, Jumadil; Grabowska, Marlena

doi:10.17512/pjms.2020.22.1.08

Cited by 11 publications

(13 citation statements)

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“…Environmental engagement refers to the theory of planned behavior (TPB) which is adapted to engagement in waste management. Generally, it is developed to understand behavior in many fields including, sociology, education, psychology, and environment (Foster et al, 2020). Several studies have shown that TPB can predict waste management behavior and intentions (Tam et al, 2018).…”

Section: Environmental Engagementmentioning

confidence: 99%

Differences in behavior, engagement and environmental knowledge on waste management for science and social students through the campus program

Yusuf

Fajri

2022

Heliyon

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Section: Environmental Engagementmentioning

confidence: 99%

Differences in behavior, engagement and environmental knowledge on waste management for science and social students through the campus program

Yusuf

Fajri

2022

Heliyon

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“…According to Yuriev, Boiral, Francoeur, and Paillé [10], there is no definite concept of PEBs for employees, while Scherbaum, Popovich, and Finlinson [18] and Fawehinmi, Yusliza, Wan Kasim, Mohamad, Sofian Abdul Halim [19] defined it as the eagerness to engage in pro-environmental ac-tivities, such as double-sided printing, avoiding single-use cups, reducing waste, helping organisations to execute green strategies, and developing ideas to address environmental problems. Notably, besides the importance of employees' PEB in the promotion of environmental performances [20], their participation addresses environmental issues and is a good strategy for organisations with environmental responsibilities to improve environmental performance [19,21,22]. In this way, employees try to match their values with that of the organization's pro-environmental values, thus creating a sustainable organizational climate, where employees are likely to be engaged in PEB [23].…”

Section: Introductionmentioning

confidence: 99%

Determinants of Pro-Environmental Behaviour in the Workplace

et al. 2022

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The primary notion of sustainable development is to maintain a promising future for the planet and the next of kin by raising the awareness of sustainable development of people around the world. This study seeks to foster and enhance more sustainable behaviour in households, workplaces, schools, and higher educational institutions; previous research has placed increasing attention on the identification of factors of pro-environmental behaviour. Accordingly, this study aims to examine the elements influencing the pro-environmental behaviour of employees in the workplace. A survey was performed from January to February 2020 on 150 public employees of an organisation in Terengganu. Out of 150 employees, only 84 participated and had their responses collected by using convenience sampling. The result of this study found that green lifestyles have a significant positive effect on pro-environmental behaviour. However, the impacts of environmental commitment, environmental consciousness, green self-efficacy, and green human resource management were insignificant. This study provides data that were developed using a cross-sectional design; the assessment of causality among the constructs was a risky process. Furthermore, the study collected data from a single source, namely the employees, which would enhance the relationships through common method bias. The findings of this study also offered several managerial implications for green organisations.

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“…This model proposes that four constructs impact behavioral intention and actual use of technology. These are 1) effort expectancy (similar to complexity and perceived ease of use), 2) facilitating conditions (similar to perceived behavioral control), 3) performance expectancy (perceived usefulness and relative advantage), and 4) social influence (similar to the subjective norm) (de Sena Abrahão, Moriguchi & Andrade, 2016;Foster, Saputra & Grabowska, 2020;Thakur & Srivastava, 2014).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Towards a cashless society: Use of electronic payment devices among generation Z

Rahadi¹,

Nainggolan²,

Afgani³

et al. 2022

10.5267/j.ijdns

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Nowadays, transactions on e-commerce platforms (e-payment) utilizing a credit card are popular. Using credit cards for electronic purchases over the Internet is much different from offline purchases in traditional stores; only online transactions do not include either physical credit card or a signature. The e-payment has become a common mode of payment for online transactions made. It is an electronic billing system that gives clients the ability to make payments using the Internet. The objective of this paper was to analyze the associations among continuance intention e-payment, effort expectancy, facilitating conditions, performance expectancy, social influence, and actual usage of e-payment. The data was tested empirically on data collected from 667 Generation Z e-payment users in Malaysia. The results found that facilitating conditions, performance expectancy, and social influence impacted the actual usage of e-payment. Surprisingly, effort expectancy was not significantly associated with the actual e-payment usage. The findings of this study have several implications for managers and point the way towards future research. No prior empirical study has investigated the role of the Unified Theory of Acceptance and Use of Technology model on e-payment usage among Generation Z in Malaysia to the best of the authors’ knowledge. These results provide valuable contributions that can help decision-makers formulate or adjust their strategies associated with e-payments.

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Communication Strategy Planning in Influencing the Intention to Visit: An Implication to Marketing Management

Cited by 11 publications

References 0 publications

Differences in behavior, engagement and environmental knowledge on waste management for science and social students through the campus program

Differences in behavior, engagement and environmental knowledge on waste management for science and social students through the campus program

Determinants of Pro-Environmental Behaviour in the Workplace

Towards a cashless society: Use of electronic payment devices among generation Z

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