Communicating Corporate Social Responsibility on Social Media

Cho, Moonhee; Furey, Lauren D.; Mohr, Tiffany L.

doi:10.1177/2329490616663708

Cited by 134 publications

(67 citation statements)

References 59 publications

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“…All posts published by firms in their Facebook profile pages were considered to build the metrics. The main motive for this is that literature has corroborated that less than 20% of messages posted by companies on their Facebook or Twitter profile pages could be linked to CSR activities [81,82], and that " . .…”

Section: Methodsmentioning

confidence: 99%

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Do Corporate Carbon Policies Enhance Legitimacy? A Social Media Perspective

et al. 2019

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Stakeholders are increasingly concerned about climate change and companies’ commitment to anticipate future carbon-related risks, and grant or withdraw support depending on their perceptions of firms’ carbon performance. The aim of this research is to analyse which carbon-related factors influence stakeholders with regards to the legitimacy-granting process. The sample in this study includes 146 firms from North America and Europe committed to carbon mitigation, whose legitimacy is measured via social media interactions. Findings show that setting a corporate carbon policy and disclosing an internal price of carbon are positively linked to legitimacy, while other factors are negatively or not related to legitimacy. This study makes theoretical contributions, proposing a metric based on social media stakeholder engagement to measure corporate legitimacy, as well as practical implications, revealing which carbon information shapes stakeholders’ perception of firms’ climate performance, and opening new possibilities for future research.

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Section: Methodsmentioning

confidence: 99%

“…. publics have a greater tendency to engage with non-CSR messages than CSR messages" [81]. In other words, publics liked, shared, and commented more on non-CSR messages.…”

Section: Methodsmentioning

confidence: 99%

Do Corporate Carbon Policies Enhance Legitimacy? A Social Media Perspective

et al. 2019

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“…Nevertheless, a few studies have recently considered the impact of two-way media, an area that includes social networks. These analysis are mainly descriptive, focusing on the degree of interaction of CSR messages on Twitter and Facebook, and tangentially exploring some categories of CSR disclosed by large corporations, mostly located in the Anglo-American environment, with the USA being the country which has had a wider coverage on this topic [4,5,[17][18][19][20]. In the present study, we include social media in our analysis of CSR disclosure by companies operating in Pacific Alliance countries (Chile, Colombia, Mexico, and Peru), a regional grouping that has promoted the development of an internet revolution and a generation of initiatives oriented towards the promotion of sustainability [21].…”

Section: Introductionmentioning

confidence: 99%

Exploring Twitter for CSR Disclosure: Influence of CEO and Firm Characteristics in Latin American Companies

2018

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Social networks, which are characterised by accessibility and interactivity, offer great potential for dialogue between companies and stakeholders, for example as platforms for publishing information on aspects of corporate social responsibility (CSR). In this paper, we use a synthetic index to analyse levels of CSR disclosure via Twitter, and identify explanatory variables of this disclosure by studying the demographic characteristics of the Chief Executive Officer (CEO) and of the company. This synthetic index was based on data for 93 companies located in the four countries of the Pacific Alliance (Chile, Colombia, Mexico, and Peru), using categories based on the 2016 Global Reporting Initave (GRI) Standards. The tweets were compiled during a period of two months in 2017, immediately before and after the publication of each CSR report. The synthetic index was taken as the dependent variable and used as the basis for multivariate regression analysis to identify the relationship between the level of CSR disclosure on Twitter and the characteristics of the firm and its CEO. The results obtained show that firms operating in environmentally-sensitive industries present higher levels of CSR disclosure on Twitter than those in other sectors. By country of origin, the Colombian and Chilean companies offered higher levels of disclosure than those in Mexico and Peru. The regression analysis revealed a positive relationship between the firm operating in a sensitive industry and its level of CSR disclosure on Twitter, and an inverse relationship between the latter variable and the tenure of the CEO.

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“…Although company communication managers' work covers an increasingly large number of areas, one way in which it can be measured is through the frequent and cumulative presence in social media and press, which continues to be a reference point for public opinion. If reputation hinges on stakeholders' heuristic judgments, then an interesting question is which factors help or hinder the construction of that reputation over time [4,[58][59][60][61]. Moreover, the several corporate 'publics' makes their own heuristic judgments on reputation using the particular signals provided by companies, media, and other subjects.…”

Section: Corporate Reputation As a Communication Strategy For Companimentioning

confidence: 99%

The Influence of Heuristic judgments in Social Media on Corporate Reputation: A Study in Spanish Leader Companies

2020

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From a corporate-side perspective, the communication of reputational actions and news of companies becomes critical for success. However, in communication, business, and management studies, heuristics can be understood as simple cognitive processes that allow assessments, predictions, and decisions to be made quickly and efficiently by consumers and economic agents. This aspect can sometimes lead to cognitive biases, especially when little information is available or in situations of high uncertainty. The aim of this research is to investigate the influence of heuristic judgments in social media on corporate reputation ratings obtained in Spanish leader companies. Using data collected in Spain, this paper analyzes the influence of heuristics concerning news items on corporate reputation, measured by the Monitor Empresarial de Reputación Corporativa (MERCO) Index. The main finding of this paper is that the total number of news items has a positive effect on corporate reputation, particularly in the categories of culture-values, results/image, expansion, and sponsorship/donations. Additionally, this work serves as a repository of knowledge applicable to similar situations considering the specificities of each particular case. The importance to intervene on certain variables at different levels of managerial performance is described and implications for companies are discussed in these pages.

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Communicating Corporate Social Responsibility on Social Media

Cited by 134 publications

References 59 publications

Do Corporate Carbon Policies Enhance Legitimacy? A Social Media Perspective

Do Corporate Carbon Policies Enhance Legitimacy? A Social Media Perspective

Exploring Twitter for CSR Disclosure: Influence of CEO and Firm Characteristics in Latin American Companies

The Influence of Heuristic judgments in Social Media on Corporate Reputation: A Study in Spanish Leader Companies

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