“…Following the trend and market demand, several biofortified wheat varieties for iron, zinc, selenium, anthocyanins, etc., are now available commercially ( Garg et al, 2018 ). Recently, biofortified colored wheat has drawn significant attention among manufacturers, food processors, and consumers due to its potential as a food colorant, nutraceutical ingredient, and prospective functional food ( Sharma et al, 2018 ; Padhy et al, 2022b ). Pigments, particularly anthocyanins, flavonoids, phlobaphenes, and catechins responsible for black, blue, purple, and other colors of colored wheat and their products are generally localized in the outer layers (aleurone/pericarp) of grains, and thereby facilitate their commercial extraction ( Lachman et al, 2017 ), while yellow-colored carotenoids are housed in the grain endosperm ( Clydesdale, 1993 ; Mezzomo, and Ferreira, 2016 ).…”