Color and shopping intentions

Babin, Barry J.; Hardesty, David M.; Suter, Tracy A.

doi:10.1016/s0148-2963(01)00246-6

Cited by 322 publications

(56 citation statements)

References 23 publications

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“…This finding showed that colours are also had significant different between cultures. In other marketing studies, colours influenced positively on price fairness perception, customers' persuasion and perception of salespeople (Babin et al, 2003;Yalch & Spangenberg, 2000;Sharma & Stafford, 2000) which encourage more positive effects on customers' behavioural intention. However, in terms of behaviours and emotion, colours are found to be not significant (Ariffin et al, 2012;Chebat & Morrin, 2007).…”

Section: Atmospheric Variables That Strongly Influence Human Behaviourmentioning

confidence: 70%

“…The context of research has been widened into other types of settings such as laboratory (Knez & Kers, 2000;Lin 2009;Hui & Bateson, 2013;Sharma & Stafford 2000;Machleit et al, 2000;Zemke & Shoemaker, 2007;Igor 1995;Stone & English, 1998), restaurants (Ariffin et al, 2012;Kim & Moon, 2009;Guéguen & Petr, 2006;Liu & Jang, 2009;Heung & Gu, 2012;North & Hargreaves, 1996), shopping malls (Babin et al, 2003;Massicotte et al 2011;Michon et al, 2005;Morin et al, 2007;Dube & Morin, 2001;Chebat & Michon, 2003;Mohan et al, 2012;Singh & Prashar, 2013) and store (Spies et al, 1997;Yoo et al, 1994 Morrison et al, 2011). Findings showed that the elements of atmospheric studies have been manipulated by other field of research to be discussed in wider perspectives.…”

Section: Resultsmentioning

confidence: 99%

“…Emotions are believed to be the moderating effects towards human behaviours (Ariffin et al, 2012;Kim & Moon, 2009;Liu & Jang, 2009;Morrison et al, 2011). Cool colours such as blue and violet are found to be relaxing towards customers Babin et al, 2003). However, colours are not significant on customers' emotion (Chebat & Morrin, 2007;Ariffin et al, 2012) .…”

Section: Mood and Emotionmentioning

confidence: 99%

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Review on Atmospheric Effects of Commercial Environment

Ramlee

Said

2014

Procedia - Social and Behavioral Sciences

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Atmospheric effects have been studied widely in many settings to determine human behaviours towards the environment stimuli in enclosed buildings. The aim of this paper is to discuss a synthesis of 30 studies in the past 20 years on atmospheric effects towards human behaviours in the commercial environment. The synthesis includes variables used as environment stimuli that widely used in past studies and the effects. In summary, spatial layout, colour, scent, lighting and music are the most discussed variables in atmospheric studies and atmospheric stimuli affected human behaviours through emotion, satisfaction, and behavioural intentions.

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Section: Atmospheric Variables That Strongly Influence Human Behaviourmentioning

confidence: 70%

Section: Resultsmentioning

confidence: 99%

Section: Mood and Emotionmentioning

confidence: 99%

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Review on Atmospheric Effects of Commercial Environment

Ramlee

Said

2014

Procedia - Social and Behavioral Sciences

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“…Given such limitations in terms of drug delivery, researchers have become interested in the possibility of modulating a patient's sensory experience associated with taking oral medications (and their belief regarding the efficacy of the medication) by tailoring the expectations that arise (sometimes implicitly) from a variety of non-gustatory cues concerning the medicines. These cues include everything from branding and pricing (Babin, Hardesty, & Suter, 2003;Labrecque & Milne, 2011;Shiv, Carmon, & Ariely, 2005) through to the sound symbolic-meaning associated with the brand or drug name (Abel & Glinert, 2008;Dohle & Siegrist, 2014).…”

Section: Introductionmentioning

confidence: 99%

Assessing the expectations associated with pharmaceutical pill colour and shape

Wan

Woods²,

Salgado‐Montejo

et al. 2015

Food Quality and Preference

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“…The colour of a retail environment can alter attitudes towards products and likelihood of purchase, although the way the environment is lit can also influence these judgements (Babin, Hardesty, & Suter, 2003;Bellizzi & Hite, 1992).…”

Section: Colour and Light As Atmospheric Variablesmentioning

confidence: 99%

Design factors in the museum visitor experience

Forrest¹

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Over the past half-century, museums have evolved from being predominantly cultural repositories to playing an important social role as venues for educational leisure experiences. Accompanying this development has been an increased emphasis on optimising the visitor experience. The physical context of the museum has long been recognised as an important facet of the visitor experience (Falk & Dierking, 2000). However, the way that visitors perceive and respond to different types of exhibition environments on a holistic level has received relatively little research attention until recently. A key limitation in advancing research in this area has been a paucity of methods for quantifying and analysing visitor perceptions of the exhibition environment beyond simple measures of satisfaction. In order to address this gap, this thesis describes the development of a model for characterising how visitors perceive different exhibition environments -Perceived Atmosphere -and relates it to different facets of the visitor experience.As part of this study, a quantitative instrument known as the Perceived Atmosphere Instrument was piloted and refined. This allows the relationship between exhibition environment and visitor experience to be explored in greater depth. Development of Perceived Atmosphere was informed by environmental psychology, in particular environmental cognition, theories of spatial perception and the research field known as atmospherics (Kotler, 1974). Atmospherics is the study of the influence of retail environments and other service settings on customer attitudes and behaviour, and this study applied similar methods to a museum context. Both qualitative and quantitative data were collected to explore and compare visitors' perceptions of different exhibition environments at the South Australian Museum, a large natural and cultural history museum located in Adelaide, Australia. Qualitative data were collected through 12 prearranged accompanied visits to the museum, while quantitative data were collected from 602 visitors to the museum who agreed to participate in the study by completing a questionnaire that incorporated the Perceived Atmosphere Instrument. In addition, a small number of participants (n = 60) were unobtrusively tracked prior to completing the survey, allowing some preliminary analysis of the relationship between Perceived Atmosphere and visitor behaviour.Factor analysis of the 30 semantic differentials that comprise the Perceived Atmosphere Instrument produced a four factor solution interpreted as Vibrancy, Spatiality, Order and Theatricality. There were statistically significant differences between galleries on three of these four dimensions. These differences were interpretable in light of each gallery's physical characteristics, but also indicate ii that a space's perceived affordances are as important as its measurable physical properties. Of the Perceived Atmosphere dimensions, Vibrancy is the strongest predictor of affective, cognitive and behavioural engagement. Spatiality is a p...

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Color and shopping intentions

Cited by 322 publications

References 23 publications

Review on Atmospheric Effects of Commercial Environment

Review on Atmospheric Effects of Commercial Environment

Assessing the expectations associated with pharmaceutical pill colour and shape

Design factors in the museum visitor experience

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