Collaborative technology and motivations: utilization, value and gamification

Abstract

Purpose Instigated by the trend of collaborative economics, taking into consideration the particularities pointed out by Simis (2015), such as a new social, economic and technological scenario, this paper aims to identify which factors serve as motivators for collaboration among the technologies of this scenario. Design/methodology/approach In this paper, the authors analyzed Waze, an application that works based on traffic information made available by the users of the platform. For the development of this qualitative work, aspects that served as the basis for the interview script applied were classified into three different categories: utilization, personal values and gamification; the latter being an important aspect for collaboration in the application in question. Two distinct groups were interviewed; one of regular users of Waze, and the other of advanced users, who also work voluntarily in the maintenance of the app. Findings The results indicate that personal values are determinant factors for both groups; however, there are distinct incentives for the different users interviewed, like reciprocity, altruism and empathy. The first one is an important aspect to share information by the regular users, while the other ones are characteristics advanced users. Research limitations/implications The study presents some limitations in terms of the restricted group and focus on only one of the many collaborative technological social, as well as lacking on-site analysis of the use of Waze. Practical implications This is a valid research when taking into consideration studies that approach the app Waze, as the issues explored in this paper are new in the academic studies considering previous app’s analyses that are related to functionality. Social implications The results presented in this study help to understand the current relationship between sharing economy and the technology provided to those who use these platforms. Originality/value This research opens the horizon for future studies applied on other collaborative technological user platforms, to see if the results would be similar and construct a user journey in relation to information sharing through experimental monitoring.

User Motivation Level Analysis of SME Collaboration Gamification

“…The field of education has also been carried out by Weithof [29], Knutas [30] and Nofal [31], whom both developed a collaborative gamification model of the learning process. Ardones [32] also evaluates gamification in the Waze app in the social contribution app.…”

“…1) Purpose/Epic Meaning: Purpose / Epic Meaning is the drive to work based on public interest above personal interest [9], [10]. Meanwhile, in this study, let us consider the contribution of users of the Waze application in providing route references in Gustavo's research [32]. Epic Meaning can be related to its effect on collaborative gamification systems.…”

Gamification for Brand Value Co-Creation: A Systematic Literature Review

“…The statistics in Figure 2 show that "intangible rewards", mainly carried through points and badges [75,76], is the most dominant game dynamic across all the case studies, appearing in 29 cases. The second most prevalent game dynamic is "social interaction", typically triggered by social drivers such as altruism and reciprocity [60,65], sense of belonging [57,71] and social network building [66,69]. Very close to "social interaction" falls "competition", commonly manifested through ranking tables and leader boards [58], then "tangible rewards" implying monetary prizes and gifts [75,76] with a respective appearance in 17, 16 and 13 case studies.…”

The Rank of Silaturrahmi-Assimilated Collaboration Parameter Based on Core Drive Using Octalysis Gamification Framework and Fuzzy AHP

“…The first step is to identify candidate collaboration parameters. [26], [27], [28] and the principle of silaturrahmi [29], [30], [13], [31], [14] then the two slices are taken connecting the two based on the literature. Then a hypothesis is built which states the influence of the "silaturrahmi" principle on collaboration.…”