“…Whereas cognitive biases have been discussed extensively in the areas of psychology (Gigerenzer, 1991;Hilbert, 2012;Kahneman et al, 1982;West et al, 2008), marketing (Fisher & Statman, 2000;Thomas et al, 2007), healthcare (Phillips-Wren et al, 2019), organisational studies (Das & Teng, 1999;Schwenk, 1984;Tetlock, 2000), business intelligence (Ni et al, 2019), and political science (Arceneaux, 2012;Rouhana et al, 1997), surprisingly enough, as also acknowledged by Montibeller and Von Winterfeldt (2015), we were able to identify only a few number of studies in the area of multi-attribute decision-making, most of which are theoretical. Weber and Borcherding (1993) studied behavioural influences on eliciting weights in several weighting methods including SMART (simple multi-attribute rating technique) (Edwards, 1977), Swing (Von Winterfeldt & Edwards, 1986), and Tradeoff (Keeney & Raiffa, 1976) and argued that the attributes weights could be influenced by the choice of weighting method, the hierarchical structure of the problem, and the reference points.…”