2020
DOI: 10.1080/12460125.2020.1840705
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Anchoring bias in eliciting attribute weights and values in multi-attribute decision-making

Abstract: The aim of this study is to look at anchoring bias-one of the main cognitive biases-in two multi-attribute decision-making methods, SMART and Swing. First, the existence of anchoring bias in these two methods for eliciting attribute weights and attribute values is theorised. Then, a special experiment is designed to compare the results estimated by the respondents and the actual results to measure potential anchoring bias. Data were collected from a sample of university students. The statistical analyses indic… Show more

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Cited by 27 publications
(28 citation statements)
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References 75 publications
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“…There are versions of this method that consider the range of attributes, but in this paper, similar to Rezaei (2021) and Bottomley and Doyle (2001), we intentionally use the original version of SMART, and the ranges of attributes were not described to the subjects, which we already do in Swing (see Section 3.2), providing a more diverse set of methods.…”
Section: Multiattribute Decision‐makingmentioning
confidence: 99%
See 2 more Smart Citations
“…There are versions of this method that consider the range of attributes, but in this paper, similar to Rezaei (2021) and Bottomley and Doyle (2001), we intentionally use the original version of SMART, and the ranges of attributes were not described to the subjects, which we already do in Swing (see Section 3.2), providing a more diverse set of methods.…”
Section: Multiattribute Decision‐makingmentioning
confidence: 99%
“…The channels for achieving these subjects were: public call in the LinkedIn, ResearchGate and then screening based on resume, taking advantage of the top national researchers in this field, entrusting them to the same subjects to introduce other subjects (snowball), and taking advantage of the opinions of professors at significant universities and introducing the subjects by them and the use of students is very common for this type of research (see, for instance, Buchanan and Corner (1997), Hämäläinen and Alaja (2008), Rezaei (2021)). Subjects participated voluntarily with no bonus for their participation, which reduced the chance of participation by unmotivated subjects (Rezaei, 2021). Although the necessary number of subjects for a reliable within‐subjects experiment design is relatively small, due to its high‐level controllability, to generate external validity, 158 questionnaires were sent to subjects, out of which 149 participants started the survey and 3 were dropped out due to incompleteness resulting in a collection of 146 correct and complete ones.…”
Section: Experimental Studiesmentioning
confidence: 99%
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“…This initial information (anchor) affects further evaluations/judgments conducted by DM and the adjustments which are later done to the evaluation are not sufficient. This source is analyzed comprehensively in the work of Lieder, Griffiths, Huys, and Goodman (2018) and Rezaei (2020) in the context of multi-criteria decisionmaking. Jacobi and Hobbs (2007) investigated the splitting bias, which refers to a situation where presenting an attribute in more detail, may increase the weight it receives.…”
Section: Literature Reviewmentioning
confidence: 99%
“…To this end, the best-worst method (BWM) is employed to determine the weight of the individual criteria. BWM that is a structured pairwise comparison-based method (i) helps decisionmakers conduct their evaluation in a systematic way, (ii) due to employing two pairwise comparison vectors, which are formed based on two opposite reference points, in a single optimization model, mitigates potential decision-maker's anchoring bias in the weighting process [13] (iii) requires an efficient number of data to reach conclusions, which, in turn, (v) produces consistent and reliable results [14e16]. Identifying the location of corn cultivation areas as a multi-criteria decision analysis (MCDA) problem and using BWM to solve that problem is the second contribution of this study.…”
Section: Introductionmentioning
confidence: 99%