Closeness, Expenditures, and Turnout in the 2000 Presidential Election

McKee, Seth C.

doi:10.1080/15377850802064130

Cited by 5 publications

(4 citation statements)

References 33 publications

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“…For example, Söderlund et al (2011) claim that close races decrease the impact of lowinterest voters (or the disparities in interests) in the elections and henceforth affect the contextual and motivational factors surrounding the vote. Focusing on actors surrounding an election, several scholars (Caldeira et al, 1985;Cox & Munger 1989;Mckee, 2008) further argue that close races increase campaign spending and media coverage of the elections -two additional factors which should also boost electoral turnout. Similarly, Galatas (2004) argues that when the electoral contest is close, candidates undertake additional efforts to encourage their supporters to vote because higher turnout (of their constituents) is critical to electoral success.…”

Section: Existing Literaturementioning

confidence: 98%

When Do Close Elections Matter for Higher Turnout? Gauging the Impact of the Interaction Between Electoral Competitiveness and District Magnitude

Stockemer

2014

Journal of Elections, Public Opinion and Parties

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A conventional rational choice perspective assumes a positive relationship between close elections and higher turnout because of the increased probability that few votes might actually matter for the election outcome. However, this hypothesis should only hold in electoral districts where one or few candidates are elected. In contrast, close elections should have less of an impact in districts where many members are elected because these districts are characterized by a proportional translation of votes into seats. Testing the foregoing logic, this article evaluates the interactive influence between the closeness of an election and the district magnitude on turnout. The results of the multivariate regression analysis, which includes data for over 600 elections across the globe, support the idea that close elections boost electoral participation in districts with one or few elected members, but not in districts with many elected representatives.

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Section: Existing Literaturementioning

confidence: 98%

When Do Close Elections Matter for Higher Turnout? Gauging the Impact of the Interaction Between Electoral Competitiveness and District Magnitude

Stockemer

2014

Journal of Elections, Public Opinion and Parties

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“…Directly, the greater the vote gap between the two front‐running parties shrinks, the more likely it will be that few votes make a difference in the determination of the winner and hence the more likely citizens will turn out (Grofman , 94). More indirectly, close races should increase campaign activity and media coverage, which in itself should have a positive influence on turnout (see e.g., Galatas ; McKee ). However, the same calculation cannot be made for hybrid regimes and, even more so, autocracies.…”

Section: Variablesmentioning

confidence: 99%

Is the Turnout Function in Democracies and Nondemocracies Alike or Different?

Stockemer

2016

Politics & Policy

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Are the turnout functions in democracies and nondemocracies different beasts that cannot be compared or are there more similarities than differences in the constituents of electoral turnout in the two universes of cases? Interested in this question, I compare electoral turnout in democracies and nondemocracies. Based on a large-scale dataset, which includes data for over 540 elections over an 18-year period (1994-2012), I find distinct patterns in the predictors of turnout across the two regime types. One the one hand, my results indicate that the influence of institutions such as compulsory voting or electoral rules is alike in democracies and nondemocracies. However, the same cannot be said for contextual factors such as corruption or electoral closeness, whose influence fundamentally differs in the two settings.

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“…Expenditures on opinion polling and focus groups have also been used as an indicator of permanent campaigning (Tenpas & McCann, 2007). However, to our knowledge, to date in political marketing scholarship the analysis of campaign spending data conforms to the traditional election behavior model of study, where the voter is the dependent variable rather than party elites (e.g., McKee, 2008;Sonner, 2005). The study of how parties choose to deploy their resources is rather important for understanding marketing amidst an environment of increasing campaign spending.…”

Section: Investigating Political Marketingmentioning

confidence: 99%

“…It is amidst this context that we look at the marketing practices of political parties in the 2008 Canadian election campaign. Our purpose is not to describe that campaign, as others have done (for instance, Pammett & Dornan, ), nor to add to the considerable body of literature that assesses the rationality and effects of electioneering (for instance, Benoit & Marsh, ; McKee, ; Sudulich & Wall, ; Sonner, ; Tenpas & McCann, ). We also do not seek to establish the full extent of a political party's attitude towards marketing.…”

Section: Investigating Political Marketingmentioning

confidence: 99%

Investigating political marketing using mixed method: the case for campaign spending data

Marland

Giasson

2013

Journal of Public Affairs

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This article is a response to calls for new research methods in the study of political marketing. We submit that the mixed method approach to studying how political parties use opinion research and political communication is underused. More specifically we believe that campaign spending data, which are commonly analyzed in electoral studies, can become a significant source of information for the study of political marketing. We summarize the availability of electoral expenditure data in 13 established democracies before using a mixed method design to study political marketing management in Canada. We seek to validate quantitative data about marketing spending activity by administering semi‐structured interviews with practitioners who held senior campaign positions in major political parties. Our preliminary look at campaign finance through a political marketing scholarship lens reveals the strengths of drawing insights from such data but also some limitations. We conclude that, as other research has posited, Canadian political parties focus more on advertising in their approach to campaigning. More broadly, we propose that students of political marketing should balance proprietary interviews with transparent, standardized, replicable and objective sources of information such as campaign spending data, and vice‐versa. Copyright © 2013 John Wiley & Sons, Ltd.

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Closeness, Expenditures, and Turnout in the 2000 Presidential Election

Cited by 5 publications

References 33 publications

When Do Close Elections Matter for Higher Turnout? Gauging the Impact of the Interaction Between Electoral Competitiveness and District Magnitude

When Do Close Elections Matter for Higher Turnout? Gauging the Impact of the Interaction Between Electoral Competitiveness and District Magnitude

Is the Turnout Function in Democracies and Nondemocracies Alike or Different?

Investigating political marketing using mixed method: the case for campaign spending data

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