1992
DOI: 10.2307/1966894
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Changing Men's Attitudes and Behavior: The Zimbabwe Male Motivation Project

Abstract: A multimedia communication campaign was conducted between 1988 and 1989 to promote family planning among men in Zimbabwe. The campaign consisted of a 52-episode semiweekly radio soap opera, about 60 motivational talks, and two pamphlets about contraceptive methods. Changes over time were measured by comparing a subset of a follow-up survey conducted from October to December 1989 to a baseline survey conducted from April to June 1988. Men exposed to the campaign were also compared to men who were not exposed. T… Show more

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Cited by 76 publications
(38 citation statements)
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“…Even if women have access to womancontrolled, covert methods of protection, discussion of contraceptive use with the primary male partner is likely (Biddlecom & Fapohunda, 1998;Castle et al, 1999;Green et al, 2001). Thus, it is widely believed that male involvement in family planning is necessary for improved contraceptive use (Sternberg & Hubley, 2004), and there is evidence that interventions targeting men have improved men's acceptance of contraception, including the use of condoms (Piotrow et al, 1992;Celentano et al, 1998;Laukamm-Josten et al, 2000;Leonard et al, 2000;Sternberg & Hubley, 2004).…”
Section: Discussionmentioning
confidence: 99%
“…Even if women have access to womancontrolled, covert methods of protection, discussion of contraceptive use with the primary male partner is likely (Biddlecom & Fapohunda, 1998;Castle et al, 1999;Green et al, 2001). Thus, it is widely believed that male involvement in family planning is necessary for improved contraceptive use (Sternberg & Hubley, 2004), and there is evidence that interventions targeting men have improved men's acceptance of contraception, including the use of condoms (Piotrow et al, 1992;Celentano et al, 1998;Laukamm-Josten et al, 2000;Leonard et al, 2000;Sternberg & Hubley, 2004).…”
Section: Discussionmentioning
confidence: 99%
“…[1][2][3][4] Despite women's increasing influence on household decision making, their preferences regarding contraceptive choices and family size may not translate into practice unless they conform to their husbands' wishes. 5,6 Studies conducted in Africa and Latin America have shown that more than a quarter of men who want to limit or postpone their wives' childbearing do not use any method to prevent unwanted pregnancy.…”
mentioning
confidence: 99%
“…al. 13 mentioned that exposed to mass media has increased the use of contraception in Zimbabwe. Both print and electronic media are vital reproductive health information dissemination tools.…”
Section: Discussionmentioning
confidence: 99%