Changes in Tourism Destination Promotion with the Technological Innovation

Sinha, Rishitosh K.; Hassan, Azizul; Ghosh, Rahul Kumar

doi:10.1108/978-1-83982-688-720201014

Cited by 7 publications

(5 citation statements)

References 8 publications

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“…Undoubtedly, social media has acted as a game-changer in the last two decades, and its use has had a huge impact on supporting tourism businesses in an area or a country. The use of websites, online advertising, mobile technology, and social media has generated many customers in the tourism industry, boosting the entire tourism industry (Sinha et al, 2020).…”

Section: E Discussionmentioning

confidence: 99%

Utilization of Instagram by Glamping Legok Kondang Ciwidey as a Promotion Media during the Pandemic

Diniati

Salma

Lestari

et al. 2022

TRJ

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This research aims to describe how social media Instagram that tourism industry players, and the tourists use during the pandemic, can be utilized as a promotion tool so that more people will be interested in traveling again, especially in the era of the new normal. This research uses a qualitative approach with descriptive research type and data collection techniques carried out through in-depth interviews with one key informant, non-participant observation, and document study. The results show that in carrying out its promotion, Glamping Ciwidey utilizes some features of social media Instagram and emphasizes certain content to attract the attention of their target audiences. In modifying the audiences’ behavior, they optimize the ability of the influencer that was involved in building brand awareness and the interest of tourists’ attraction and maximizing the features of posting and reposting content from the influencers also visitors through Insta Story and Instagram Feeds. In providing the information such as product knowledge and persuading the audiences to be interested in visiting, they utilize some of Instagram’s features and emphasize the digital content creation, such as activities and the view around there, the implementation of health protocol, infographic, and repost content. Keywords: Nature Tourism, Promotion Media, Social Media For Tourism Marketing

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Section: E Discussionmentioning

confidence: 99%

Utilization of Instagram by Glamping Legok Kondang Ciwidey as a Promotion Media during the Pandemic

Diniati

Salma

Lestari

et al. 2022

TRJ

View full text Add to dashboard Cite

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“…Hysa et al [32] The use of social media by different generations and the extent of their use in planning a trip. Questionnaire B1_9, main social media advertising channel and frequency of use B1_11, effect of social media use B1_12, which social media they intend to use in the future Sinha et al [21] Promotion strategies in the tourism industry with the adoption of technological tools and their influence on the business.…”

Section: Authors Research Subject Methods Of Analysis Variable Codes ...mentioning

confidence: 99%

“…Digital marketing includes marketing through social media, video, mobile devices, search engines, e-mail, affiliate network, online advertising, word of mouth, SEO, website, google analytics, text and multimedia content creation. The success of online promotion depends on the strategy chosen by the tourism business [19][20][21][22][23].…”

Section: Literature Reviewmentioning

confidence: 99%

“…In addition to the creation and maintenance of the website and the use of social media, the use of various technological tools such as third-party websites, online advertising, e-mail marketing and mobile technologies has created a large audience in the tourism industry, as the their use has positive effects on businesses in the tourism sector [21]. The implementation of various e-marketing tools and strategies as well as the right mix of traditional and digital platforms offers multiplier benefits for the business [20].…”

Section: Literature Reviewmentioning

confidence: 99%

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The Role of Digital Marketing in Tourism Businesses: An Empirical Investigation in Greece

Velentza

Metaxas

2023

Businesses

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For the tourism industry, the COVID-19 pandemic has acted as an accelerator towards the 4th industrial revolution by creating new and innovative solutions, which have transformed management, finance, planning and opened new avenues for the introduction of innovative sales and marketing technologies. As the tourism industry in Greece faces significant challenges and opportunities posed by the COVID-19 pandemic, additional needs have arisen for tourism businesses, as confirmed in this research, to adapt faster to digital operations and strengthen digital marketing through multi-channel distribution and use of digital assistants. This study aims to investigate the use of digital marketing tools by tourism companies as well as the overall satisfaction of the companies with its use and the areas of impact of digital marketing from the COVID-19 pandemic, and then to highlight all those features that stand out from those of their competitors, as well as the creation of an appropriate marketing strategy that will ensure the flow of new customers and increased revenue. To meet this purpose, an empirical survey was conducted in tourism companies in order to provide answers to research questions. As tourism businesses have not yet made sufficient use of digital media as a strategic marketing tool, this research is the basis for further research into the use of technology and digital tools to reach customers and create a more personalized experience for them.

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“…Due to a large variety of stakeholders, uniformity in what makes a particular destination distinct from others as well as getting the message across requires a smart organization. Destination promotion that follows often involves the introduction of new technologies (Sinha et al, 2020). In Zeeland, this is exemplified by the creation of a destination card for promotional purposes.…”

Section: List Of Tablesmentioning

confidence: 99%

Coastal tourism destination development in Zeeland : A practice theory approach

Derriks¹

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Table of contents Acknowledgements v List of figures, tables, and abbreviations xi CHAPTER 1: Introduction 'There's nothing more beautiful than the way the ocean refuses to stop kissing the shoreline, no matter how many times it's sent away' -Sarah Kay Chapter 1 1.1. Introduction 1.1.1. The province of Zeeland: tourism and regeneration Tourism, leisure and the province of Zeeland are inseparable. From the 19 th century onwards, visitors came to Zeeland to enjoy the landscape, touristic sites, cities and especially the coast. Tourism grew especially mid-20 th century, fuelled by an increase in income, car ownership and holidays. The estimated income from tourism and leisure accounts for 1.85 billion euros per year (Kenniscentrum Kusttoerisme, 2020). Most of these revenues are earned by businesses in hospitality, retail, mobility and recreation. Today, there are 320,000 beds for tourists, only 60,000 less than there are beds for the entire population of the province of approximately 382,000. In 2018, Zeeland accommodated 18.6 million overnight stays and 42 million day-visits. Evidently, tourism and leisure are of extreme value to the economy of Zeeland. Although external and unforeseen factors, such as the Covid-19 pandemic, influenced growth, a 50 per cent increase by 2030 is expected (NBTC, 2018).The number of overnight stays in Zeeland has not always grown; in the 1980s, there were also several years of stagnating visiting numbers. Whereas the number of overnight stays doubled in the period of 1970-1980 from 6 to 12 million, in the period between 1982 and 1988 numbers fluctuated around 14 million stays. A few years later, in 1991, the reputation and image of Zeeland was studied (Provincie Zeeland, 2000). More than half of the surveyed Dutch and Zeeland residents thought that Zeeland did not have much to offer outside the tourist season. Consequently, strategies to extend the season focused on the creation of facilities that were less dependent on the weather or not at all. Furthermore, cultural events and festivals were being organized in September and October. At the same time, due to an increase in leisure time and wealth as well as an ageing population, more people went on holidays two, three or even four times a year during the 1990s (Provincie Zeeland, 2000). A variety of strategic activities, next to the strategies already mentioned, were executed, such as rural tourism that included farmers in the tourism ecosystem, nature creation to make the province more attractive, and improving the overall quality of the tourism product, which all led to a growing number of tourists.Already more than a decade ago, the province of Zeeland saw this need to improve the product quality (Province of Zeeland, 2009:17, author's translation):´While Zeeland has got much potential in terms of accommodation for holidaymakers, recent years clearly show there are outdated accommodation facilities in the coastal zone and the landscape is cluttered. It is therefore of great importance that progress must be made in improving the qua...

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Changes in Tourism Destination Promotion with the Technological Innovation

Cited by 7 publications

References 8 publications

Utilization of Instagram by Glamping Legok Kondang Ciwidey as a Promotion Media during the Pandemic

Utilization of Instagram by Glamping Legok Kondang Ciwidey as a Promotion Media during the Pandemic

The Role of Digital Marketing in Tourism Businesses: An Empirical Investigation in Greece

Coastal tourism destination development in Zeeland : A practice theory approach

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