Changes in Marketing Channels Formation

Abstract

forms offers the consumer wider opportunities of choosing the product and the producer to select the most appropriate marketing channel from a wider range of channels of various forms, length, and width (Yan, 2010). Moreover, the decision of a consumer is more and more influenced by the environmental aspects of the product or service, social responsibility of producers and intermediaries (Juscius, Snieska, 2008).

Marketing Research on Passenger Satisfaction With Public Transport Service in the City of Belgrade

“…The results of this study showed that the improvement of quality and efficiency of public transport are very important issues. The identification of passenger needs and desires is of great importance for appropriate resolving of these issues [15]. In this sense, the conclusion is that it is necessary to reduce the waiting time at stops, increase the frequency of departures, increase the number of lines, increase the number and quality of vehicles, especially during peak hours, unify the means of transport by a single colour, improve the cleanliness in vehicles, lower the price of service along with optimization of quality, etc.…”

Exploring multichannel design: Strategy and consumer behaviour

“…This paper (Cai, 2010) revealed that adding an online channel in the single line traditional distribution channel can benefit company performance. A research study conducted by Banyte et al (2011) explored strategies for selecting a marketing channel based on different benefits. This paper argues that because channel selection criteria depend on heterogeneous factors a channel should be organization-, market-, customer-, and product-specific.…”

“…Category 3: Arya and Sappington, 2007;Banyte et al, 2011;Bernstein et al, 2008;Biyalogorsky and Naik, 2003;Cai, 2010;Chen and Om Narasimhan, 2008;Chun, 2014;Coelho et al, 2003;Wiesel et al, 2011 Multichannel development and channel switch strategy These studies addressed the burning issue of channel selection from the supplier perspective. They explored different organizational capabilities and related factors associated with profit, efficiency, effectiveness, distinctive competencies, and competitive advantage, and intertwined these factors with the development of multichannel and a switch from one channel to another.…”

Tourists’ satisfaction with public transport services in Lagos, Nigeria

“…"Tourists are all visitors remaining behind between one night and one year outside their usual environment" (Peeters et al 2004: 6). The identification of passenger needs and wants is of great importance for appropriate enhancement of the efficiency and quality of services of public transport systems (Banyte et al 2011). Thus, this study investigated the tourist use of public transport in the city of Lagos, Nigeria.…”