2005
DOI: 10.24135/pjr.v11i1.829
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Challenges lie ahead for MTS in the Aotearoa public sphere

Abstract: Mo ratou, ma matou, ma koutou, ma tatouFor them, for us, for everyone As the Māori Television Service (MTS) celebrates its first year on air, it is easy to forget the long and at times painful struggle to get there, the aspirations of those who have worked in, consulted, wrote, and protested their way through the various incarnations of Māori broadcasting. The incarnations include Māori programming on mainstream television, Aotearoa Television, the Electoral College, Te Manu Aute, Nga Aho Whakaari, MTS l… Show more

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Cited by 3 publications
(4 citation statements)
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“…Seven Māori magazines, including Mana (www.manaonline.co.nz), Tu Mai (www.tumaimagazine.com) and Spasifik (actually Pacific with a Māori interest), are well-established and the Māori Television Service (www.maoritelevision.com) was launched in 2004, overcoming widespread mainstream media and conservative political opposition (see Paul, 2005): 'The incarnations include Māori programming on mainstream television, Aotearoa Television, the Electoral College, Te Manu Aute, Nga Aho Whakaari, MTS legislation and the exhaustive process of building a new channel for all New Zealanders' (p. 42). MTS reported a successful inaugural year of broadcasting with more than 90 percent of its schedule being locally-made programmes.…”
Section: News Value Modelsmentioning
confidence: 99%
“…Seven Māori magazines, including Mana (www.manaonline.co.nz), Tu Mai (www.tumaimagazine.com) and Spasifik (actually Pacific with a Māori interest), are well-established and the Māori Television Service (www.maoritelevision.com) was launched in 2004, overcoming widespread mainstream media and conservative political opposition (see Paul, 2005): 'The incarnations include Māori programming on mainstream television, Aotearoa Television, the Electoral College, Te Manu Aute, Nga Aho Whakaari, MTS legislation and the exhaustive process of building a new channel for all New Zealanders' (p. 42). MTS reported a successful inaugural year of broadcasting with more than 90 percent of its schedule being locally-made programmes.…”
Section: News Value Modelsmentioning
confidence: 99%
“…It is possible, too, that their professional status claims also reflect a burden of representation felt within that field, where Māori and Pacific media have often been reported within a frame of 'brown failure'. Māori Television's attempts to get on air were repeatedly negatively reported (Paul 2005), while Niu FM and Radio 531pi's internal wrangling (which involved mediation and public allegations of contract breaches and profligate spending) was staged in public and widely reported (Misa 2003). This external criticism and framing put higher-profile English-language Pacific media and state-funded Pacific media under additional pressure to prove their professionalism and corporate responsibility.…”
Section: Pacific Journalistmentioning
confidence: 99%
“…The chairperson is a Crown appointment. Paul (2005) describes this joint Crown/Māori working partnership as a first of its kind for the industry, and adds:…”
Section: Ka Puawai: the Genesis Of Māori Television Servicementioning
confidence: 99%
“…MTS calculates that each year since 2004, between 500 and 600 full-time equivalent jobs have resulted from its activities and the independent production industry (MTS 2009d). However, swift growth has also brought challenges (Paul, 2005):…”
Section: Ka Puawai: the Genesis Of Māori Television Servicementioning
confidence: 99%