Celebrity-inspired, Fan-driven: Doing Philanthropy through Social Media in Mainland China

Jeffreys, Elaine; Xu, Jian

doi:10.1080/10357823.2017.1294145

Cited by 18 publications

(19 citation statements)

References 13 publications

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“…In addition to the prejudice against fans, China also has a long tradition of discriminating against entertainers, who are considered part of the underclass. Hence, an incentive for fans to participate in charity projects is to improve the public image of fans and their fan objects (Jeffreys and Xu 2017;Liu 2020;Yang 2009). Charity is also a safe way for fans to express and justify their love for their fan objects.…”

Section: • Lesson Two: What Is Fanfiction? 31 August-4 Septmentioning

confidence: 99%

“…Charity is also a safe way for fans to express and justify their love for their fan objects. This is why observers often indicated that fan charity is not genuine civic participation but rather an activity driven by personal and fannish interests (Chen Chun 2020;Jeffreys and Xu 2017). [3.2] However, it is unfair that young female fans in particular-a group that has been long and easily marginalized in society-must use charity to defend their fannish interests.…”

Section: • Lesson Two: What Is Fanfiction? 31 August-4 Septmentioning

confidence: 99%

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Fan studies pedagogies

Booth

Lee

2021

TWC

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Section: • Lesson Two: What Is Fanfiction? 31 August-4 Septmentioning

confidence: 99%

Section: • Lesson Two: What Is Fanfiction? 31 August-4 Septmentioning

confidence: 99%

Fan studies pedagogies

Booth

Lee

2021

TWC

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“…Despite the uncertain applicability of this argument in the Chinese context, it is worthwhile for future research to address the possible link between celebrity and public engagement (Markham 2015). At least, the role of entertainment is present in Chinese citizens' political communication (Wu 2017), and fans participate in celebrity-related initiatives such as celebrity-inspired philanthropy (Jeffreys and Xu 2017). In the case of Xiaochen, she welcomes celebrity involvement in social movements, which may not only provide a 'hook' for media coverage but also attract potential supporters' participation (Meyer and Gamson 1995).…”

Section: Discussing Celebrities In Everyday Lifementioning

confidence: 99%

‘Mingrenare the respectable ones’: an analysis of everyday engagements with contemporary celebrity culture in China

2019

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To investigate the values and social norms underpinning celebrity culture, it is crucial to study everyday uses of celebrity culture. Yet, studies in this area have been limited thus far, especially in non-Western contexts. This exploratory study focuses on the ways how young and middle-aged adults in everyday life in urban China discuss and value media celebrities. The results show that respondents have a rather similar way of valuing celebrity: celebrities need to have strong work ethics and showcase social responsibility; only then do they 'earn' their right to be considered 'famous'. We conclude that these values are closely related to the current socio-cultural situation of China's social transformation and echo the value system promoted by the Chinese government.

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“…Ünlülerin başarılı liderler olabilmeleri için hedef kitlelerinin ilgisini çekmeleri ve onları amaca bağlamaları gerekmektedir (Hart & Tindall, 2009). Ayrıca, belirli bir ünlüye bağlılık duyan hayran toplulukları da kendi aktivist çalışmalarını gerçekleştirebilmektedir (Jeffreys & Xu, 2017 Ünlü aktivizmine yönelik olumlu ve olumsuz yaklaşımlar bulunmaktadır. Olumlu yaklaşım; ünlü aracılığıyla insani değerlerin, dünya vatandaşı olmanın popülerleştirildiğini ve öne çıkarıldığını savunmaktadır (Bishop & Green, 2008).…”

Section: üNlü Aktivizmi Ve Sosyal Medyada üNlü Aktivizmiunclassified

“…Literatürde ünlü aktivizminin genel olarak uluslararası siyaset (Budabin, 2015); uluslararası ilişkiler (Huliaras & Tzifakis, 2010); Birleşmiş Milletler (Cooper, 2008;Wheeler, 2011); hayırseverlik (Jeffreys & Allatson, 2015;Hassid & Jeffreys, 2015;Jeffreys & Xu, 2017;Yang et al, 2018) çerçevesinde ele alındığı görülmektedir. Ayrıca literatürde, sosyal medyada ünlü aktivizmini ele alan çalışmalar (Marwick & Boyd, 2011;Tüfekçi, 2013;Bennett, 2014;Buente & Rhatnayake, 2016;Duvall & Heckemeyer, 2018;Ellcessor, 2018) da bulunmaktadır.…”

Section: üNlü Aktivizmi Ve Sosyal Medyada üNlü Aktivizmiunclassified

Dijital Aktivizmde Ünlüler: Ahbap Platformu Üzerine Bir Değerlendirme

Gökaliler¹,

Saatcıoğlu²

2019

CONNECTIST

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Cammaerts (2007, p. 217) defines activism as the ability to create or change history. Digital technologies help to create a new channel for activism. Internet activism or rather, social media activism, is a sub-type of digital activism. According to the literature there are certain types of digital activism such as slacktivism, clicktivism, and hacktivism. Considine (2003, p. 134) refers to two types of digital activism strategies. The first one supports real life activism via digital content, and the second one is content created by activists just for the digital media and the Internet. Celebrities have been important figures in activism for a long time. Celebrity activism can be seen as the celebrity endorsement strategy of non-governmental organisations. Celebrities can be helpful for different issues such as raising awareness, fundraising, etc. However, if the celebrity activism and the celebrity involved in the cause are not sincere then this strategy does not work well. Celebrity activism is associated with role modeling, and McCracken's meaning transfer model. According to McCracken's (1989) meaning transfer model, consumers have certain perceptions of celebrities and those perceptions are transfered to the brand through celebrity endorsement. This also works for non-governmental organisations and social causes. Huddart (2005) developed a model for celebrity and civil society engagement. According to his model there are 4 types of celebrities in activism, namely; Patron, Spokesperson, Ambassador/Author, and Visionary Leader. Digital technologies are now serving as a new tool for activism. They are also serving as a new tool for celebrity ABSTRACT With the power to speak to a wide audience celebrities can create an awareness in society and mobilization can be ensured by transfering meaning between celebrity identity and an activist purpose. This study is based on the fact that celebrities' ability to access a wide audience by channeling their activist identity through their social media accounts. This study aims to examine how celebrities reflect their activist efforts and identities in their social media accounts. Haluk Levent's official Twitter account, who's been considered as an activist celebrity, is examined using the purposive sampling. This sample was chosen because of his popularity due to celebrity activism, and his growing ability to reach more people. The content analysis technique was used. The analysis was limited to the period between 15.10.2018-15.12.2018. As a result of the study, the majority of the retweets belong to the 'Ahbap Platformu'. In this context, he highlights the work of volunteers, associating his personal brand and the organization. He has tweeted about various social issues, notably 'Health'. The tone of the text appears to be mostly warm in both the activist and non-activist content. According to the celebrity activism model, his Twitter activism can be categorized as 'Spokesperson'.

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Celebrity-inspired, Fan-driven: Doing Philanthropy through Social Media in Mainland China

Cited by 18 publications

References 13 publications

Fan studies pedagogies

Fan studies pedagogies

‘Mingrenare the respectable ones’: an analysis of everyday engagements with contemporary celebrity culture in China

Dijital Aktivizmde Ünlüler: Ahbap Platformu Üzerine Bir Değerlendirme

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