The topic of cannabis has been widely researched over the years, but still remains a controversial yet interesting field of study. As an industry, the cannabis industry has evolved and developed over the years. The plant was previously utilized mainly by individuals for personal consumption, but following much research and development into the topic it has now become a lucrative market. Some countries have legalized cannabis or have gone through the decriminalization process. In recent times, the recreational usage of the cannabis plant has become a major source of interest as more investment and research has been made into the industry as a means to innovate more recreational cannabis products. There are now cannabis products like oil, beauty and skin care products, beverages, chocolate, capsules, gummies, and dog treats. The chapter is based on a qualitative approach as the aim is to gather a greater understanding of the phenomenon and provide insight for future research.