Canalization or Increased Diffusion? An Empirical Analysis on the Impact of the Recommendation System in the Mobile App Market

Liu, Charles; Jozani, Mohsen; Choo, Kim‐Kwang Raymond

doi:10.24251/hicss.2018.178

Cited by 3 publications

(2 citation statements)

References 20 publications

(49 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The 'visibility' paradigm means that visibility to the public increases through information [28]. Improving app visibility can increase users' exposure to the app and enable them to receive more information, thereby generating attention and increasing app use [6,29]. Improving app visibility can make it more convenient for users to obtain apps, reduce potential user search costs and improve user satisfaction [6].…”

Section: Theoretical Backgroundmentioning

confidence: 99%

The Sustainability of Superior Performance of Platform Complementor: Evidence from the Effects of Iterative Innovation and Visibility of App in iOS Platform in China

et al. 2021

View full text Add to dashboard Cite

The sustainability of superior performance is a vital goal for complementor in mobile platform ecosystem, but it is becoming increasingly difficult to realize it. The previous literature about the sustainability of superior performance is insufficient and lacks deep research the mechanisms that affect the sustainability of superior performance. Based on user-oriented perspective, this study examines the direct and interactive effects of app’s iterative innovation and visibility on the sustainability of complementor’s superior performance. Using a two-way fixed effect model and monthly panel data, with the final dataset of 4596 observations from 384 apps of top-ranking positions by revenue available from December 2018 to December 2019 on the Apple iOS App Store in China, the results show that a) app’s iterative innovation and visibility (including platform recommendations and download rankings) promote the sustainability of app’s superior performance; b) platform recommendations and iterative innovation have a synergistic effect on the sustainability of app’s superior performance; and c) the download ranking has a substitution effect on iterative innovation to promote the sustainability of app’s superior performance. The findings of this study have theoretical and practical implications for improving the sustainability of app’s superior performance in the digital age.

show abstract

Section: Theoretical Backgroundmentioning

confidence: 99%

The Sustainability of Superior Performance of Platform Complementor: Evidence from the Effects of Iterative Innovation and Visibility of App in iOS Platform in China

et al. 2021

View full text Add to dashboard Cite

show abstract

“…Salganik et al (2006) demonstrate that social influence in the form of information on others' purchases leads to a higher concentration of product sales. Also the relative strength of one product compared to another can, in combination with particular RS, affect its diffusion in the market (Liu et al, 2018).…”

Section: Online Recommender Systems and Sales Diversitymentioning

confidence: 99%

A factual and perceptional framework for assessing diversity effects of online recommender systems

Matt

Heß

Weiß

2019

INTR

View full text Add to dashboard Cite

Purpose The purpose of this paper is to explore the effects of online recommender systems (RS) on three types of diversity: algorithmic recommendation diversity, perceived recommendation diversity and sales diversity. The analysis distinguishes different recommendation algorithms and shows whether user perceptions match the actual effects of RS on sales. Design/methodology/approach An online experiment was conducted using a realistic shop design, various recommendation algorithms and a representative consumer sample to ensure the generalizability of the findings. Findings Recommendation algorithms show a differential impact on sales diversity, but only collaborative filtering can lead to higher sales diversity. However, some of these effects are subject to how much information firms have about users’ preferences. The level of recommendation diversity perceived by users does not always reflect the factual diversity effects. Research limitations/implications Recommendation and consumption patterns might differ for other types of products; future studies should replicate the study with search or credence goods. The authors also recommend that future research should move from taking a unidimensional measure for the assessment of diversity and employ multidimensional measures instead. Practical implications Online shops need to conduct a more comprehensive assessment of their RS’ effect on diversity, taking into account not only the effects on their sales distribution, but also on users’ perceptions and faith in the recommendation algorithm. Originality/value This study offers a framework for assessing different forms of diversity in online RS. It employs various recommendation algorithms and compares their impact using not just one but three different types of diversity measures. This helps explaining some of the contradictious findings from the previous literature.

show abstract

Effect of Release Timing of App Innovations based on Mobile Platform Innovations

Soh

Grover

2020

Journal of Management Information Systems

View full text Add to dashboard Cite

Canalization or Increased Diffusion? An Empirical Analysis on the Impact of the Recommendation System in the Mobile App Market

Cited by 3 publications

References 20 publications

The Sustainability of Superior Performance of Platform Complementor: Evidence from the Effects of Iterative Innovation and Visibility of App in iOS Platform in China

The Sustainability of Superior Performance of Platform Complementor: Evidence from the Effects of Iterative Innovation and Visibility of App in iOS Platform in China

A factual and perceptional framework for assessing diversity effects of online recommender systems

Effect of Release Timing of App Innovations based on Mobile Platform Innovations

Contact Info

Product

Resources

About