2020
DOI: 10.1080/07421222.2020.1831763
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Effect of Release Timing of App Innovations based on Mobile Platform Innovations

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Cited by 14 publications
(12 citation statements)
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“…Recent research highlights that awards can also have a positive impact on the sales performance of other co-listed apps within the same product category. This positive spillover effect persists until approximately the midpoint between the releases of rival and focal apps (Soh and Grover, 2020). This midpoint serves as a focal point of attention, making it more challenging for apps released after this juncture to capture the app store's attention.…”
Section: Research Hypothesesmentioning
confidence: 99%
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“…Recent research highlights that awards can also have a positive impact on the sales performance of other co-listed apps within the same product category. This positive spillover effect persists until approximately the midpoint between the releases of rival and focal apps (Soh and Grover, 2020). This midpoint serves as a focal point of attention, making it more challenging for apps released after this juncture to capture the app store's attention.…”
Section: Research Hypothesesmentioning
confidence: 99%
“…It serves as a measure to assess when the focal entrepreneur introduced a new app. In alignment with prior research (Soh and Grover, 2020), the response time was divided into four quantiles. This division enabled the examination of interactive effects involving explorative changes over four distinct periods following the award date.…”
Section: Dependent Independent and Control Variablesmentioning
confidence: 99%
“…With many apps available on Google Play Store, there is intense competition between the apps available for the Android platform. Additionally, the competition for user attention results in a winner takes all kind of scenario where successful apps build on network effect benefits and corner a large portion of potential revenue from an app category (Soh & Grover, 2020). The availability of many substitute apps implies that an app developer would need to differentiate their offering through increased innovation and unique features that the app can provide (James, Leiblein, & Lu, 2013).…”
Section: App Developers and App Market Conditionsmentioning
confidence: 99%
“…Price -The price of an app is the amount of money required to download an app from the marketplace. We consider the price to download only and no in-app purchases (freemium models) as this presents an important indicator of the value assessment performed by the app developers that the users need to evaluate before deciding to use the app (Soh & Grover, 2020).…”
Section: Construct Definitionsmentioning
confidence: 99%
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