Can eye movements be effectively measured to assess product design?: Gender differences should be considered

Qu, Qing-Xing; Guo, Fu

doi:10.1016/j.ergon.2019.06.006

Cited by 38 publications

(27 citation statements)

References 63 publications

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“…Pada proses pemilihan produk, perempuan memiliki gaya mencari variasi dan merupakan bagian dari rekreasi dengan menikmati proses pemilihan produk dengan pilihan yang beragam dan fokus pada detail dari masing-masing produk (Mitchell & Walsh, 2004). Perempuan juga lebih menghabiskan waktu untuk memperhatikan detail dari desain produk (Qu & Guo, 2019), fitur produk (Darley & Smith, 1995), serta aspek yang berhubungan dengan "orang" (Lippa, 2010). Terkait dengan sepeda motor, perempuan memilih model dengan bobot yang ringan, ukuran kecil, kemudahan penggunaan, memiliki fungsi penyimpanan barang yang besar, dan dapat digunakan untuk menjemput anak dan berbelanja (Yang & Chen, 2014).…”

Section: Bahan Dan Metodeunclassified

“…Untuk Honda PCX dan Yamaha NMax, bagian jok dan pijakan kaki merupakan bagian khusus yang menarik, sedangkan untuk Honda Scoopy bagian spion, yang memiliki bentuk yang berbeda, menjadi bagian khusus yang menarik bagi perempuan pengendara. Detail bentuk skuter matik menjadi penting bagi perempuan pengendara sesuai dengan karakteristik perempuan yang menghabiskan waktu untuk memperhatikan detail bentuk dari desain produk (Qu & Guo, 2019) selain itu berdasarkan selectivity hypothesis (Meyers-Levy & Loken, 2015) perempuan melakukan proses informasi secara komprehensif dengan mempertimbangkan subyek dan obyek dari atribut produk dan merespon terhadap isyarat halus atau detail (Darley & Smith, 1995).…”

Section: Hasil Dan Pembahasanunclassified

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Studi persepsi visual perempuan pengendara terhadap desain sepeda motor skuter matik di Indonesia

et al. 2021

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This study is an evaluation of perception and identification of attractive scooter design by female motorcycle riders. Survey with questionaire using Likert scale was conducted on 150 female scooter riders who provided assesment of six scooter design representing design of scooter in Indonesia. Descriptive analysis results show that scooter designs in Indonesia have perception: quality, comfortable to use, can be used by all family members, fun to use, relax and easy, and give confidence, which included in physio, socio, and psycho-pleasure also only reached the visceral and behavioral stage.Female riders' perception is inline with the female gender characteristics, communal and have high empathy or emotional skill. Attractive scooter design for female riders has ideo-pleasure related perception and is determined from the details of the product design. From the factor analysis, it is described the pleasurability factors has different perception for each design. Conclusion of this study is beside size, type, and design characters, total shape as well as the details of the shape from the scooter design are the things that will affect the perception of the female rider and may provide a different perception of pleasurability evaluation from the female riders.

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Section: Bahan Dan Metodeunclassified

Section: Hasil Dan Pembahasanunclassified

Studi persepsi visual perempuan pengendara terhadap desain sepeda motor skuter matik di Indonesia

et al. 2021

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“…They show that if a stimulus is observed more times, that is the preferred one ( Fantz, 1963 , 1964 ). Measuring gaze and how it affects decision-making provides important information on the nature of stimuli, and attention level can stimulate the consumer preference ( Djamasbi, et al, 2010 ; Rojas et al, 2015 ; Van der Laan et al, 2015 ; Yaramothu et al, 2018 ; Qu and Gou, 2019 ; Steinhauser et al, 2019 ). Shimojo et al (2003) and Simion and Shimojo (2006 , 2007) explained the first indicator of a gaze bias that exists during selection between two visually present stimuli.…”

Section: Introductionmentioning

confidence: 99%

Recognizing Decision-Making Using Eye Movement: A Case Study With Children

et al. 2020

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The use of visual attention for evaluating consumer behavior has become a relevant field in recent years, allowing researchers to understand the decision-making processes beyond classical self-reports. In our research, we focused on using eye-tracking as a method to understand consumer preferences in children. Twenty-eight subjects with ages between 7 and 12 years participated in the experiment. Participants were involved in two consecutive phases. The initial phase consisted of the visualization of a set of stimuli for decisionmaking in an eight-position layout called Alternative Forced-choice. Then the subjects were asked to freely analyze the set of stimuli, they needed to choose the best in terms of preference. The sample was randomly divided into two groups balanced by gender. One group visualized a set of icons and the other a set of toys. The final phase was an independent assessment of each stimulus viewed in the initial phase in terms of liking/ disliking using a 7-point Likert scale. Sixty-four stimuli were designed for each of the groups. The visual attention was measured using a non-obstructive eye-tracking device. The results revealed two novel insights. Firstly, the time of fixation during the last four visits to each stimulus before the decision-making instant allows us to recognize the icon or toy chosen from the eight alternatives with a 71.2 and 67.2% of accuracy, respectively. The result supports the use of visual attention measurements as an implicit tool to analyze decision-making and preferences in children. Secondly, eye movement and the choice of liking/disliking choice are influenced by stimuli design dimensions. The icon observation results revealed how gender samples have different fixation and different visit times which depend on stimuli design dimension. The toy observations results revealed how the materials determinate the largest amount fixations, also, the visit times were differentiated by gender. This research presents a relevant empirical data to understand the decisionmaking phenomenon by analyzing eye movement behavior. The presented method can be applied to recognize the choice likelihood between several alternatives. Finally, children's opinions represent an extra difficulty judgment to be determined, and the eye-tracking technique seen as an implicit measure to tackle it.

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“…Among them, vision is the first channel and receives the most information about a product. Hence, the eyetracking received most of attention in evaluating product appearance [8]. It is expected that the eye-tracking method is agreeable to evaluating humanoid robot appearance design.…”

Section: Introductionmentioning

confidence: 99%

Evaluation of Humanoid Robot Design Based on Global Eye-Tracking Metrics

Chang

Yisi

et al. 2020

Advances in Transdisciplinary Engineering

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The first impression of robot appearance normally affects the interaction with physical robots. Hence, it is critically important to evaluate the humanoid robot appearance design. This study towards evaluating humanoid robot design based on global eye-tracking metrics. Two methods are selected to extract global eye-tracking metrics, including bin-analysis-based entropy and approximate entropy. The data are collected from an eye-tracking experiment, where 20 participants evaluate 12 humanoid robot appearance designs with their eye movements recorded. The humanoid robots are evaluated from five aspects, namely smartness, friendliness, pleasure, arousal, and dominance. The results show that the entropy of fixation duration and velocity, approximate entropy of saccades amplitude are positively associated with the subjective feelings induced by robot appearance. These findings can aid in better understanding the first impression of human-robot interaction and enable the eye-tracking-based evaluation of humanoid robot design. By combining the theory of design and bio-signals analysis, the study contributes to the field of Transdisciplinary Engineering.

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Can eye movements be effectively measured to assess product design?: Gender differences should be considered

Cited by 38 publications

References 63 publications

Studi persepsi visual perempuan pengendara terhadap desain sepeda motor skuter matik di Indonesia

Studi persepsi visual perempuan pengendara terhadap desain sepeda motor skuter matik di Indonesia

Recognizing Decision-Making Using Eye Movement: A Case Study With Children

Evaluation of Humanoid Robot Design Based on Global Eye-Tracking Metrics

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