“…A small number of published studies focus specifically on round buying, but many of these are decades old (AIHW, 2011;e.g., Aitken, 1985;Barbara, Barnes, & Usher, 1978;Knibbe, Van De Goor, & Drop, 1993). The practice, however, is also referred to in qualitative studies of drinking (e.g., Herring, Bayley, & Hurcombe, 2014;Measham & Brain, 2005). Research on round buying identifies a number of themes, including the impact of round buying on relationships, social rules and expectations that govern round buying, and how overall consumption is affected (Aitken, 1985;Barbara et al, 1978;Knibbe et al, 1993).…”