Business opportunities for Halal Products in the Global Market: Muslim Consumer Behaviour and Halal food Consumption

Soesilowati, Endang Sri

doi:10.14203/jissh.v3i1.50

Cited by 45 publications

(37 citation statements)

References 9 publications

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“…Kemudian Soesilowati (2010) dalam penelitiannya mengenai perilaku konsumen muslim terhadap makanan halal di Indonesia, menemukan fakta bahwa agama berhubungan dengan konsumsi makanan halal. Semakin tinggi religiusitas seseorang maka semakin tinggi perhatiannya terhadap konsumsi makanan halal (Soesilowati, 2011). Kemudian Nugroho dkk., menemukan hubungan positif agama dengan perilaku menabung (Nugroho et al, 2017).…”

Section: Identitas Agamaunclassified

Peran Identitas Agama Terhadap Niat Menggunakan Kosmetik Halal : Perluasan Theory of Planned Behavior

Nugroho

Izzat

Suhasti

2019

IJIEFB

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Market share of halal cosmetics in Indonesia increased all of the time. It was not surprising, as a country with the biggest Moslem population in the world, the need of halal cosmetics is a must. Had it trued that the consumption of halal cosmetics driven by religion (Islam) as a social identity or by other factors. This study tried to find the role of religion as consumer's social identity with extended theory planned behavior. This study used purposived sampling technics among 100 collage students in Yogyakarta and analyzed with partial Least Square (PLS) s-SEM used smartPLS software. This research found that religion identity was not influenced toward intention to use cosmetics halal. The other variables, attitude, subjective norm and perceived behavior control have a positive and significant influenced toward intention to use halal cosmetics. AbstrakMarket share kosmetik halal di Indonesia, selalu meningkat sepanjang waktu. Hal tersebut tentu saja bukan hal yang mengejutkan, sebagai negara dengan populasi umat islam terbesar didunia kebutuhan kosmetik halal merupakan suatu keniscayaan. Akan tetapi apakah benar bahwa konsumsi kosmetik halal tersebut didorong oleh agama (Islam) sebagai identitas sosial konsumen atau justru oleh faktor lain. Penelitian ini mencoba melihat peran agama sebagai identitas sosial konsumen, dengan menggunakan theory planned behavior. Penelitian ini merupakan penelitian kuantitatif, dengan teknik sampling purposive dengan jumlah angket sebanyak 100 responden mahasiswi yang beragama Islam di Yogyakarta. Data kemudian diolah dengan Partial Least Square (PLS)-SEM menggunakan software smartPLS. Penelitian menemukan bahwa, identitas agama tidak memiliki peran terhadap niat menggunakan kosmetik halal. Sedangkan sikap, norma subyektif serta perceived behavior control memiliki pengaruh positif dan signifikan terhadap niat menggunakan kosmetik halal, namun pengaruh tersebut termasuk lemah.

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Section: Identitas Agamaunclassified

Peran Identitas Agama Terhadap Niat Menggunakan Kosmetik Halal : Perluasan Theory of Planned Behavior

Nugroho

Izzat

Suhasti

2019

IJIEFB

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“…Kelompok konsumen muslim juga cenderung memiliki ikatan sosial yang kuat karena frekuensi melakukan ibadah secara berjamaah akan semakin besar normative belief pada diri konsumen. Hasil penelitian sebelumnya mengenai produk halal dengan menggunakan model TPB menunjukkan bahwa sikap dan norma subjektif merupakan faktor yang signifikan mempengaruhi intensi seseorang untuk mengkonsumsi produk halal (Soesilowati, 2010;Lada et al, 2009;Bonne et al, 2010).…”

Section: Komitmen Beragamaunclassified

“…Penelitian-penelitian terdahulu memperlihatkan adanya hubungan positif antara tingkat religiositas seseorang dengan perilaku konsumsi (Borzooei dan Asgari, 2013;Salehudin dan Lutfhi, 2011;Soesilowati, 2010). Perilaku konsumen seseorang akan cenderung sesuai dengan aturan agama, jika konsumen tersebut memiliki religiositas yang tinggi.…”

Section: Penelitian Terdahuluunclassified

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Faktor Yang Mempengaruhi Perilaku Konsumsi Produk Halal Pada Kalangan Mahasiswa Muslim

Huda

Hulmansyah

Rini

2018

EKUITAS

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The purpose of this study is to examine the factors of knowledge, attitude, subjective norms, behavioral control, and religious commitment to influence behavior through intentions for consumption of halal products. Based on the literature review, this research hypothesis states that knowledge, attitudes, subjective norms, behavioral control, and religious commitment affect the behavior through intention. This study uses survey data from questionnaires to 150 respondents. Hypothesis testing technique is done by using SEM analysis with Lisrel software. The results of data processing indicate that Knowledge, Attitudes, Subjective Norms, Behavior Control, and Religious Commitment have a significant influence on behavior through intention to consume halal products. Intensi variables have a significant influence on the consumption behavior of halal products with t value of 7.14. Behavior Control and Religious Commitment have a greater influence on behavior through intention to consume halal products than other variables. Suggestions based on the results of research: first, need to consciously consume halal products by increasing one's religious commitment. Second, it needs to be enhanced the role of society both from internal and external in controlling one's behavior to consume halal product.

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“…Previous empirical consumption pattern models were not specifically on halal issues, timeworn and western origin (Hawkins, Roupe & Coney, 1981;Rokeach, 1973;Veenma, Kistemaker, Lowik & Hulshof, 1995). There are few recent Asian halal studies on behavior were conducted in Indonesia, using the original variables based solely on the theory of planned behavior (Soesilowati, 2010 Romi, 2014). Hence, this study intends to close the gaps in enriching studies on the halal food consumption pattern.…”

Section: Literature Review 21 Halal Consumption Patternmentioning

confidence: 99%

The Antecedents of Halal Consumption Pattern: The Mediating Role of Muslim Lifestyle, Risk Perception and Trust

Sulaiman¹,

Mat²,

Ghani³

2018

IJET

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Halal food industry globally experiencing rapid growth which is estimated at USD 2.3 trillion (RM8.3 trillion). Although the halal food market is a fast growing situation, Muslims were sometimes doubtful to consume halal food due to alleged contamination with non-halal ingredients. The question arises of how the specified factors explain halal food consumption. Thus, this paper aims to examine the factors that may influence halal food consumption mediated by risk perception, trust and Muslim lifestyle. Quantitative study has been conducted which consists seven variables measured by a total of 57 Items using seven-point Likert-scale. For this study, data were collected using 240 questionnaires from household consumers. Partial least squares (Smart PLS) were used to analyze the collected data. The ultimate finding implies that all independent variables of halal nutritional knowledge, halal consciousness, green halal consumption and mediator of Muslims lifestyle, risk perception and trust have a significant impact on the halal consumption pattern. Moreover, Muslim lifestyle and risk perception have mediate influence between green halal consumption and halal consumption pattern. As a result, the consumers who choose to consume halal product are practicing green in their consumption. Food and product selection are important for them in order to avoid non-halal food/products which believed this matter aligned to be a good Muslim. Living based on Muslim Lifestyle help to monitor their halal consumption pattern. The finding suggests that producers, including green products producers need to abide to good manufacturing practice to ensure their halal business success.

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Business opportunities for Halal Products in the Global Market: Muslim Consumer Behaviour and Halal food Consumption

Abstract: -

Cited by 45 publications

References 9 publications

Peran Identitas Agama Terhadap Niat Menggunakan Kosmetik Halal : Perluasan Theory of Planned Behavior

Peran Identitas Agama Terhadap Niat Menggunakan Kosmetik Halal : Perluasan Theory of Planned Behavior

Faktor Yang Mempengaruhi Perilaku Konsumsi Produk Halal Pada Kalangan Mahasiswa Muslim

The Antecedents of Halal Consumption Pattern: The Mediating Role of Muslim Lifestyle, Risk Perception and Trust

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