Faktor Yang Mempengaruhi Perilaku Konsumsi Produk Halal Pada Kalangan Mahasiswa Muslim

Abstract

The purpose of this study is to examine the factors of knowledge, attitude, subjective norms, behavioral control, and religious commitment to influence behavior through intentions for consumption of halal products. Based on the literature review, this research hypothesis states that knowledge, attitudes, subjective norms, behavioral control, and religious commitment affect the behavior through intention. This study uses survey data from questionnaires to 150 respondents. Hypothesis testing technique is done by using SEM analysis with Lisrel software. The results of data processing indicate that Knowledge, Attitudes, Subjective Norms, Behavior Control, and Religious Commitment have a significant influence on behavior through intention to consume halal products. Intensi variables have a significant influence on the consumption behavior of halal products with t value of 7.14. Behavior Control and Religious Commitment have a greater influence on behavior through intention to consume halal products than other variables. Suggestions based on the results of research: first, need to consciously consume halal products by increasing one's religious commitment. Second, it needs to be enhanced the role of society both from internal and external in controlling one's behavior to consume halal product.

Factors That Influence Public Interest In Choosing Islamic Bank Financing Products

“…Hypothesis test results show that knowledge has a positive and significant effect on Public Interest. This research is consistent with the studies carried out by Huda et al (2018) and Syahriyal (2018), which stated that knowledge has the highest score in determining public interest in Islamic banks' products. It simply means that whenever the management of Islamic banking in DKI Jakarta desires to increase the aspirations of public knowledge, this aspect needs to be a top priority because the most decisive indicators were considered in order to boost their understanding of the products and services rendered by Islamic banking.…”

“…Sensing tends to occur through the human senses, namely sight, hearing, smell, taste, and touch, as much human knowledge is particularly realized through the eyes and ears. As reported in previous studies, it is evident that behavior is based on knowledge (Huda et al, 2018). Nurlaeli (2017) further reported that knowledge is divided into 3, namely: (a) Product Knowledge is the ability to acquire various information about the product (brand, terminology, attributes or features, prices, and beliefs about the item).…”

“…When there is an error in the independent variable, the use of both methods results in severe inaccuracies, especially when the error is substantial. This kind of problem does not occur when using SEM (Huda et al, 2018).…”

“…Ajzen added that reasoned action intention is the main force that motivates a person to behave in a certain way according to the theoretical framework. The stronger the desire to exhibit specific behavior, the more the individual is likely to display such attitude (Huda et al, 2018).…”

Perilaku Konsumsi Sebelum dan Selama Pandemi Covid-19 di Indonesia: Studi Perbandingan

“…Akibat dari adanya ketidakmampuan dalam memprediksi perilaku yang akan terjadi menjadi awal mula munculnya kritik terhadap teori dan pengakuan sikap yang seringkali tidak tepat, di mana menurut kerangka TRA intensi sangat berperan penting dalam memengaruhi tingkah laku seseorang, semakin kuat intesitasnya maka semakin besar kemungkinan seseorang akan melakukan sebuah perilaku tersebut. Sehingga pada teori TPB menambahkan determinan intensi yaitu aspek Perceived Behavioral Control (PBC), namun tetap menggunakan determinan intensi lainnya yaitu sikap dan norma subjektif terhadap perilaku yang terkait (Huda, 2017).…”