Business Models: Origin, Development and Future Research Perspectives

Wirtz, Bernd W.; Pistoia, Adriano; Ullrich, Sebastian; Göttel, Vincent

doi:10.1016/j.lrp.2015.04.001

Cited by 919 publications

(798 citation statements)

References 74 publications

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“…(Chesbrough & Rosenbloom, 2002;Teece, 2010). The regular struggle of companies to unlock value from technology has stimulated research in business models (Teece, 2010;Chesbrough 2006Chesbrough , 2011Wirtz, Pistoia, Ullrich & Göttel, 2016 (Christensen & Bower, 1996;Ehret, 2004;Zott & Amit, 2008 Thus, business modelling makes use of the increased flexibility for organizational design that is enabled by markets that offer almost any asset, activity, capability, and process as a service (Ehret, & Wirtz, 2010, 2015Zott & Amit, 2008). This is further supported by technologies that enable value creation across networks, and dynamic capital markets that provide venture capital.…”

Section: From Promise To Business -Foundations For the Design Of Iiotmentioning

confidence: 99%

“…This is further supported by technologies that enable value creation across networks, and dynamic capital markets that provide venture capital. The starting point of a business model is to identify market opportunities before fixing organizational structures as existing organizations may seem powerful in the exploitation of proven opportunities but show strong rigidities in exploring latent ones (Chesbrough 2006;Wirtz, Pistoia, Ullrich & Göttel, 2016;Zott & Amit, 2008).…”

Section: From Promise To Business -Foundations For the Design Of Iiotmentioning

confidence: 99%

“…for business model design (Osterwalder & Pigneur, 2005;Wirtz, Pistoia, Ullrich & Göttel, 2016), the majority overlaps in four components that are particular relevant for the IIoT context (cf. Coombes, Nicholson, 2013;Ehret, Kashyap, & Wirtz, 2013).…”

Section: Components Of Effective Business Model Design While There Amentioning

confidence: 99%

See 2 more Smart Citations

Unlocking value from machines: business models and the industrial internet of things

Ehret

Wirtz

2016

Journal of Marketing Management

196

120

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In this article we argue that the Industrial Internet of Things (IIoT) offers new opportunities and harbors threats that companies are not able to address with existing business models. Entrepreneurship and Transaction Cost Theories are used to explore the conditions for designing nonownership business models for the emerging IIoT with its implications for sharing uncertain opportunities and downsides, and for transforming these uncertainties into business opportunities. Nonownership contracts are introduced as the basis for business model design and are proposed as an architecture for the productive sharing of uncertainties in IIoT manufacturing networks. The following three main types of IIoT-enabled business models were identified: (1) Provision of manufacturing assets, maintenance and repair, and their operation, (2) innovative information and analytical services that help manufacturing (e.g., based on artificial intelligence, big data, and analytics), and (3) new services targeted at end-users (e.g., offering efficient customization by integrating end-users into the manufacturing and supply chain ecosystem).

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Section: From Promise To Business -Foundations For the Design Of Iiotmentioning

confidence: 99%

Section: From Promise To Business -Foundations For the Design Of Iiotmentioning

confidence: 99%

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Unlocking value from machines: business models and the industrial internet of things

Ehret

Wirtz

2016

Journal of Marketing Management

196

120

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“…This is just the start: An agenda for future marketing research on business models Despite the richness of business model literature in strategic management, much remains to be studied in this domain, particularly from a marketing perspective (Massa et al 2017;Wirtz et al 2016). The special issue starts the scholarly conversation on how marketing knowledge can refine the general conceptualization of business models and help design effective business models for specific segments.…”

Section: Insights From the Special Issuementioning

confidence: 99%

A marketing perspective on business models

Gatignon

Lecocq

Pauwels

et al. 2017

AMS Rev

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“…Our findings also enrich the understanding of how organizational forms structure business model configurations. The extant business model literature has assumed that only commercial characteristics structure business models Wirtz, Pistoia, Ullrich, & Gottel, 2016).…”

Section: Discussionmentioning

confidence: 99%

Social Venture Business Models for Transforming Non-Profit Organizations: Typology-Driven Theorizing

Margiono¹

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KeywordsBusiness model, social entrepreneurship, social venture, non-profit organization, typology, configuration ii Social Venture Business Models for Transforming Non-Profit Organizations: Typology-Driven Theorizing AbstractSocial entrepreneurship and social ventures are important for the survival of many non-profit organizations (NPOs). Transforming into social ventures and embracing their business models are seen by many NPOs, particularly those operating in developing countries, as potential solutions to achieve financial sustainability in light of a recent decline in public and aid funding support to these organizations. Unfortunately, the knowledge of the appropriate social venture business models for these transforming NPOs is limited. This is a thesis by published papers. Using a theory elaboration/advancement framework to achieve the aims and to link the papers, this thesis contains three sequential papers that fulfil important roles in the typology-driven theorizing process.The first paper, a conceptual paper, entitled "A Typology of Social Venture Business Model Configurations" aims to develop a typology of social venture business models for transforming non-profit organizations. The paper, using resource dependency

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Business Models: Origin, Development and Future Research Perspectives

Cited by 919 publications

References 74 publications

Unlocking value from machines: business models and the industrial internet of things

Unlocking value from machines: business models and the industrial internet of things

A marketing perspective on business models

Social Venture Business Models for Transforming Non-Profit Organizations: Typology-Driven Theorizing

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