A marketing perspective on business models

Investigating the link between innovation and mainstream adoption: How to identify consumer trends

“…The trend identification framework has potential to contribute to the evolution of business models in retail by providing strong customer research that can be translated into appropriate products providing greater value creation and value capture (Gatignon et al 2017: Drechler et al 2012 through innovation-driven retailing (Pantano et al 2018). The research also provides more insights on the discussion of innovation and what this means to consumers.…”

“…This framework provides scholars and marketers with a foundation for a better understanding of the process of innovations for mainstream consumers 1. Introduction Recent studies have suggested that the development of business models that have the potential to evolve with changes in the business environment will create greater value for the consumer and value capture for the company (Gatignon, Lecocq, Pauwels & Sorescu, 2017). Pantano, Priporas and Dennis (2018) suggested that retailers need a new perspective: innovation-driven retailing.…”

AMS Review: Progress toward a world-class journal dedicated to theory development

“…A global team of leading scholars served as Co-Editors: Hubert Gatignon, Xavier Lecocq, Koen Pauwels, and Alina Sorescu. This Special Issue allowed us to explore theory development opportunities related to business models in a broad spectrum of areas such as marketing ecosystems, big data, emerging markets, crowdsourcing, and several other promising domains (see Gatignon et al 2017).…”

Where do we go from here? The future of B2B governance research

“…The broader economics and management literatures (e.g., North and Wallis 1994;Powell et al 1996;Stinchcombe 1985), and specifically the more recent literature on business models (e.g., Christensen et al 2009;Fjeldstad and Snow 2018;Gatignon et al 2017), provide an account of a diverse set of value creation logics. To guide our discussion, we rely on a wellestablished typology of value creation logics, consisting of firms that transform inputs into products ("value chains"), firms that facilitate exchange among their customers ("value networks"), and firm that develop solutions for unique customer problems on a case-by-case bases ("value shops") (Stabell and Fjeldstad 1998;Thompson 1967).…”