Building on Thompson's (1967) typology of long‐linked, intensive, and mediating technologies, this paper explores the idea that the value chain, the value shop, and the value network are three distinct generic value configuration models required to understand and analyze firm‐level value creation logic across a broad range of industries and firms. While the long‐linked technology delivers value by transforming inputs into products, the intensive technology delivers value by resolving unique customer problems, and the mediating technology delivers value by enabling direct and indirect exchanges between customers. With the identification of alternative value creation technologies, value chain analysis is both sharpened and generalized into what we propose as a value configuration analysis approach to the diagnosis of competitive advantage. With the long‐linked technology and the corresponding value chain configuration model as benchmark, the paper reviews the distinctive logic and develops models of the value shop and the value network in terms of primary activity categories, drivers of cost and value, and strategic positioning options. © 1998 John Wiley & Sons, Ltd.

Building on Thompson's (1967)

Firms increasingly face competitive pressures related to rapid and continuous adaptation to a complex, dynamic, and highly interconnected global environment. Pressing challenges include keeping pace with shorter product life cycles, incorporating multiple technologies into the design of new products, cocreating products and services with customers and partners, and leveraging the growth of scientific and technical knowledge in many sectors. In response, we observe experimentation with new organization designs that are fundamentally different from existing forms of organizing. We propose that these new designs are based on an actor‐oriented architectural scheme composed of three main elements: (1) actors who have the capabilities and values to self‐organize; (2) commons where the actors accumulate and share resources; and (3) protocols, processes, and infrastructures that enable multi‐actor collaboration. We demonstrate the usefulness of the actor‐oriented scheme by applying it to organizations drawn from four different sectors: global professional services, open source software development, computer equipment, and national defense. We discuss the implications of the actor‐oriented architectural scheme for future research on organizational forms as well as for managers who are involved in designing organizations. Copyright © 2012 John Wiley & Sons, Ltd.

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The increased importance of knowledge creation and use to firms' global competitiveness has spawned considerable experimentation with organizational designs for product development and commercialization over the last three decades. This paper discusses innovation-related organizational design developments during this period, showing how firms have moved from stand-alone organizations to multifirm network organizations to community-based organizational designs. The collaborative community of firms model, the most recent organizational design in this evolutionary process, is described in detail. Blade.org, a purposefully designed collaborative community of firms dedicated to the continuous development and commercialization of blade servers, a computer technology with large but unforeseeable market potential, is used as an illustrative case. Blade.org's organizational design combines a community ''commons'' for the collective development and sharing of knowledge among member firms with explicit institutional mechanisms for the support of direct intermember collaboration. These design elements are used to overcome the challenges associated with (1) concurrent technological and market experimentation and (2) the dynamic coordination of a complex emergent system of hardware, software, and services provided by otherwise independent firms. To date, Blade.org has developed more than 60 new products, providing strong evidence of the innovation prowess of the collaborative community of firms organizational model. Based on an analysis of the evolution of organizational designs and the case of Blade.org, implications for innovation management theory and practice are derived.