2016
DOI: 10.1177/2329490616644014
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Business Communication Practices From Employers’ Perspectives

Abstract: This study investigates the meaning of communication skills from employers' perspectives. Students enrolled in a business communication course were asked to contact potential employers in their fields of interest, requesting information about important communication skills in those fields. Using content analysis, two coders familiar with business communication analyzed 52 of the resulting open-ended responses. The analysis of 165 skills suggests employers recall oral communication more frequently than written,… Show more

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Cited by 33 publications
(35 citation statements)
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References 33 publications
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“…Other than oral and communication skills, employers also demand the ability to make use of visual and electronic communication as part of business communication skills (Coffelt, Baker, & Corey, 2016). Employees need to be able to communicate visual elements such as display boards, photos, and graphics, in addition to communicate via electronic media like telephone, email, and message service.…”
Section: Resultsmentioning
confidence: 99%
“…Other than oral and communication skills, employers also demand the ability to make use of visual and electronic communication as part of business communication skills (Coffelt, Baker, & Corey, 2016). Employees need to be able to communicate visual elements such as display boards, photos, and graphics, in addition to communicate via electronic media like telephone, email, and message service.…”
Section: Resultsmentioning
confidence: 99%
“…Such constraint is methodologically necessary for rigorous survey design; however, it also limits participants' freedom to respond spontaneously to the research question. To promote more spontaneous responses, at least one study (Coffelt, Baker, & Corey, 2016) asked employers to respond in…”
Section: Communication Skillsmentioning
confidence: 99%
“…The research was non-experimental in design using a mixed methods approach. A survey questionnaire with ten Likert type scale questions were developed based on a reading of appropriate literature (Coffelt et al, 2016). Five open-ended qualitative questions were added so that respondents could add how they 'felt' about workplace communications.…”
Section: Methodsmentioning
confidence: 99%