“…Supporting this, Miller (2002) reported that organizations fail to implement over 70% of their new strategic initiatives. Responding to these criticisms, the research focus in the strategic management field has now moved from analytical and rational views towards behavioral and non-linear areas such as the implementation of strategy, the management of change, resource-based views, knowledge management, the formation of new ventures, cross-cultural issues, learning organizations, conflict management, and the management of non-profit and multinational organizations (see Dess et al, 1995;Drew, 1999;Hitt et al, 1998;Hussey, 1998;Kaplan and Norton, 1996;Kesner, 2001;Rumelt et al, 1994;Whitehill, 1996;Wilson, 1994Wilson, , 1998Zahra and Pearce, 1992). Given the importance of these areas, they have received more research attention lately in the strategic management field (see Hitt et al, 1998;Pettigrew et al, 2002;Whitehill, 1996).…”