Building knowledge from the tourism field: the grounded theory approach

Decrop, Alain; Masset, Julie

doi:10.4337/9781785366284.00018

Cited by 3 publications

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“…We employed the grounded theory, the most popular approach to date for building theories to carry out our following qualitative analysis (Decrop & Masset, 2018). We followed six steps to analyze the data collected within this research.…”

Section: Methodsmentioning

confidence: 99%

Value-informed pricing for virtual digital products: Evidence from Chinese MMORPG industry

Ren

Rong

Chao

et al. 2018

International Journal of Market Research

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Value-informed pricing strategy, which focuses on determining the price level of products based on consumer value perception, is especially suitable to be applied in digital products rather than industrial ones. By carrying out 65 in-depth interviews with people involved in the Chinese Massively Multiplayer Online Role-Playing Game (MMORPG) industry, this article explores the process through which a value-informed pricing strategy is applied to determine the price level of virtual in-game accessories—exploring pricing preference through interacting with game players, swaying pricing alternatives through managing the competitive environment, and manipulating value perception through shaping the virtual marketplace. Furthermore, this article constructs a theoretical framework of value-informed pricing, including the above process, and deciphers the linkage mechanism between different segments. The findings not only enrich the theory of value-informed pricing under the application context of virtual digital products but also have implications for the practitioners in the MMORPG industry.

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Section: Methodsmentioning

confidence: 99%

Value-informed pricing for virtual digital products: Evidence from Chinese MMORPG industry

Ren

Rong

Chao

et al. 2018

International Journal of Market Research

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show abstract

“…GT has largely been adopted by a number of studies of tourism for investigating tourism and hospitality issues since the 1990s (Decrop & Masset, 2018). However, in their review of GT studies in tourism, Matteucci and Gnoth (2017) highlight the confusion that many tourism researchers face with respect to the different approaches to GT and argue that there is often a failure to adequately clarify and defend the application of the particular approach to GT that they select.…”

Section: Introductionmentioning

confidence: 99%

Applying Grounded Theory in Hospitality and Tourism Research: Critical Reflections

Seyfi¹,

Hall²

2022

Contemporary Research Methods in Hospitality and Tourism

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Grounded Theory (GT) is an inductive paradigm-based research method that focuses more on data depth and quality than the generalizability of results to a broader population and is substantially different from conventional hypothetico-deductive research approaches. GT has become a popular research approach in several social science fields including tourism and hospitality. By reviewing the development of GT and its associated philosophical underpinning, this chapter compares three widely used GT approaches advocated by Glaser (Classical GT), Strauss and Corbin (Straussian GT), and Charmaz (Constructivist GT). Given the various interpretations and approaches to GT, this chapter therefore offers an overview of the key distinguishing characteristics of these approaches to GT so as to facilitate more thoughtful approach selection in keeping with philosophical positions, research questions, and research objectives. This chapter then proposes a step-by-step guideline of the application of this method through an illustrative example in tourism. The chapter concludes with a critical reflection on this widely used qualitative research method and considers possible future developments.

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“Consumer-to-Brand Impoliteness” in luxury stores

Boissieu¹,

Urien

2022

Journal of Business Research

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Building knowledge from the tourism field: the grounded theory approach

Cited by 3 publications

References 0 publications

Value-informed pricing for virtual digital products: Evidence from Chinese MMORPG industry

Value-informed pricing for virtual digital products: Evidence from Chinese MMORPG industry

Applying Grounded Theory in Hospitality and Tourism Research: Critical Reflections

“Consumer-to-Brand Impoliteness” in luxury stores

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