“Consumer-to-Brand Impoliteness” in luxury stores

Boissieu, Elodie de; Urien, Bertrand

doi:10.1016/j.jbusres.2022.02.078

Cited by 4 publications

(2 citation statements)

References 40 publications

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“…, 2022). Also, it causes social costs, such as costs to the criminal justice system, tax losses, violence and disruption (de Boissieu and Urien, 2022; Fullerton and Punj, 1993). Such serious implications go with the reality that when international companies enter emerging markets like Arab markets, it will not be easy to select suitable UECB treatment methods.…”

Section: Research Problemmentioning

confidence: 99%

Developing a framework for unethical consumer behaviour: a qualitative study in two countries

Al‐Msallam

Abdelhadi

2022

JCMARS

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PurposeThis paper examines factors that lead consumers to engage in unethical consumer behaviour (UECB) to develop a framework for understanding this phenomenon.Design/methodology/approachThe study data were collected using the qualitative approach by conducting personal interviews with 27 marketers in two Arab countries, Libya and Syria.FindingsThe findings indicate that previous models of UECB are applicable to Arab consumers. However, the effects of the examined factors on UECB adoption are influenced by the local environment. Also, the paper explored some newly factors that clearly affect UECB.Practical implicationsThis study provides a model of UECB for Arab consumers to help companies to understand Arab consumers’ behaviour. This model determines the influencing factors on this behaviour that companies can use to build their marketing strategies directed at the Libyan and Syrian markets during the reconstruction phase. Moreover, the research results help companies avoid and control UECB.Originality/valueAlmost all studies of UECB have been conducted in Western countries; the present study attempts to address this gap in the ethical decision-making literature, as well as marketing literature, and examine the UECB in Arab countries. Furthermore, previous studies of UECB mostly look at one typical form of UECB; this study provides a broader contribution to the literature on UECB by using a set of scenarios; shoplifting, software piracy and pilfering from hotel rooms.

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Section: Research Problemmentioning

confidence: 99%

Developing a framework for unethical consumer behaviour: a qualitative study in two countries

Al‐Msallam

Abdelhadi

2022

JCMARS

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“…During this "special operation" both military bases, nuclear plants, have been targeted (Pereira et al, 2022) The World economy was on the point of recovering as borders opened for both vaccinated and unvaccinated, restrictions and hygiene rules and physical distance were not enforced anymore, but a greater threat appeared. Corporations are paying (Boissieu & Urien, 2022) a lot of attention towards marketing and communication, although, in some, not so happy cases, ads tended to be racist and even provoking some bad feelings towards brands, and those ads that led to boycotts and not only. Another field where organizations tend to be very attentive with their brand image are the sponsorships of different teams, sports, sportsmen and sportswomen.…”

Section: Introductionmentioning

confidence: 99%

Brand Image during WAR

Moise¹,

Diaconu²,

Gombos³

et al. 2022

EJSD

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Due to the latest war, that unfortunately has a worldwide impact not only on humanitarian emergency, on the attacked country, but as well as at the economic level with greater international influence. Almost all countries, with very few exceptions, have interdependent economies and rely mainly on raw materials, goods, financial services, finite products, technology, know-how that are supplied by other states. We live in a Global World, where friendship, stewardship, understanding, mutual respect and the protection of humans’ life must prevail both for very few “blessed”, but also for all the inhabitants of the Earth. The recovery after the CoVid-19 pandemic is not complete, as the actual pandemic was not totally wiped out; many countries still need time to restore their Gross National Income, as a result, different economic sectors were likewise affected by medical emergency and restrictions. Innumerable multinational companies decided, owing to the latest war against Ukraine, to cease, suspend and even withdraw their activities, production and even brands from the aggressive country. In this article, we want to discover if appealing to this kind of measures has increased their brand image among actual and potential customers. The findings are quite intriguing.

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