“…Thus, as the changes in technological capability will challenge the firm's competitiveness (Chen & Lee, 2009), it must evaluate how the technology evolves and creates response to the customers, suppliers, competitors, policies makers, and change the natures of opportunity and competition through NPD. Meanwhile, as technological innovation is related with high uncertainty, DC has been considered as a component of innovation process (Lee & Kelley, 2008;Wang & Ahmed, 2007). Hence, as product innovativeness is identified as one form of firm's capabilities (Cavusgil, Seggie, & Talay, 2007), the more innovative the firm, the more DC it will become (Wang & Ahmed, 2007).…”