Managing Technology and Change in New Product Development (NPD): A Dynamic Capability Perspective

Abstract

This paper derives from the perspective of dynamic capability (DC) that foresees sustainable competitive advantage can be achieved through firm's ability to continuously create alignment between new product development (NPD) and market need. By highlighting the inter-related issues, and with thorough critical review on the relevant literature, this paper proposes a conceptual framework for easy explanation of the concept. As a result, this paper contributes to better understanding of DC concept for managing technology and change in NPD. The potential areas for future studies are highlighted at the end of discussion.JEL Classification: O31, O32, O33

Organisational Capabilities, Environmental Turbulence, and NPD Performance: A Study on Malaysian Manufacturing Firms

“…Most DCs studies only highlight environmental turbulence, either in general, or according to specific types of change, such as rapidly changing technologies (Zaidi and Othman, 2014). However, other types of environmental turbulence, such as competitive intensity, are also critical and need to be responded to by firms.…”