Building an Organizational Culture that Promotes Innovation in IT Firms

Abstract

Conceptually, new technologies have affected individuals and organisations resulting to the rethinking of all the fundamental operating assumptions of many organisations and the roles in them. Organisations exist in a rapidly changing environment, necessitating responsive and often radical strategic capabilities. This strategic move has allowed organisations to create new demand, open up new market space, apply creative solutions to problems and exploit opportunities to enhance or to enrich people’s lives - innovation. The Information Technology (IT) industry is competitive by any market criteria used. Unlike its counterparts from traditional manufacturing industries, IT products have short shelf-lives (Mody et al., 1987) and appeal for customers and consumers. Survival for IT firms thus depends on a constant stream of new products and/or incremental efficiencies of existing products from the firm’s innovation assembly line. Within the technology industry, the market for IT products is perfectly competitive with little or no barriers to entry. This paper focuses on investigating why matured stage IT firms finds it so difficult to innovate. It will also assess some relevant growth strategies and further review related literature on how matured IT firms can build an organisational culture that promotes innovation. A new conceptual framework necessary to formulate strategies for surviving will also be developed and diagrammatically represented.

Impact of Digital Marketing on Online Purchase Intention: Mediation Effect of Customer Relationship Management

“…In the 1990s, when the launch of the search engine -Archie‖ had embroiled in new strategic challenges arising from intense non-conventional competition, the term -digital marketing‖ was coined. The introduction of digital marketing has resulted in the paradigm shift in global markets and the increased dominance of consumer purchase power, as a result of the implementation of new technology have created tougher business competition (Korkpoe & Nyarku, 2013). The boom of digital marketing is correlated with the wide expansion of digital technologies, such as smartphones, smart products, Internet of things (IoT), and artificial intelligence (AI), that has an impact on the revolution of consumer purchases and the reshaping of future marketing strategy.…”