2016
DOI: 10.1177/1461444816639963
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Broadcasting one world: How watching online videos can elicit elevation and reduce stereotypes

Abstract: Research on non-hedonic entertainment suggests the experience of elevation as an important construct leading to beneficial outcomes such as prosocial motivation. This study builds on first findings in this realm by distinguishing between different meaningful media contents. In a 3 × 4 between-subjects online experiment, we varied type of video (beauty of the earth, unity of humankind, portrayals of human kindness, and funny control videos) and context of proliferation (presentation on an unknown video platform… Show more

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Cited by 43 publications
(46 citation statements)
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“…Our findings provide a social relational explanation for why media that evoke kama muta increase humanization, whereas earlier research by Oliver et al (2015) and Krämer et al (2017) provided a cognitive explanation, referring to broadening one’s connection to all of humanity as a result of feeling moral elevation. Kama muta is evoked by viewing people suddenly intensifying their communal sharing relationship, making the protagonists in a moving video central to the appraisal.…”
Section: Discussioncontrasting
confidence: 68%
“…Our findings provide a social relational explanation for why media that evoke kama muta increase humanization, whereas earlier research by Oliver et al (2015) and Krämer et al (2017) provided a cognitive explanation, referring to broadening one’s connection to all of humanity as a result of feeling moral elevation. Kama muta is evoked by viewing people suddenly intensifying their communal sharing relationship, making the protagonists in a moving video central to the appraisal.…”
Section: Discussioncontrasting
confidence: 68%
“…Scores of studies on the elevation concept have further supported this notion (see Pohling & Diessner, 2016;Thomson & Siegel, 2016). In addition, studies have provided evidence that being moved may reduce stereotypes and prejudice (Bartsch, Oliver, Nitsch, & Scherr, 2016;Krämer et al, 2016;Lai, Haidt, & Nosek, 2014;Oliver et al, 2015); increase altruistic helping behavior (Batson et al, 1988;Cova et al, 2016;Cox, 2010;Schnall et al, 2010;Strick et al, 2015;Thomson & Siegel, 2013); increase humanization of out-groups (Blomster, Seibt, & Thomsen, 2019); and foster interpersonal closeness and communal relations (Oliver et al, 2015;Steinnes, 2017;Zickfeld, 2015).…”
Section: Action Tendencies or Motivationmentioning
confidence: 95%
“…Scores of studies on the elevation concept have further supported this notion (see Pohling & Diessner, 2016;Thomson & Siegel, 2016). In addition, studies have provided evidence that being moved may reduce stereotypes and prejudice (Bartsch, Oliver, Nitsch, & Scherr, 2016;Krämer et al, 2016;Lai, Haidt, & Nosek, 2014;Oliver et al, 2015); increase altruistic helping behavior (Batson et al, 1988;Cova et al, 2016;Cox, 2010;Schnall et al, 2010;Strick et al, 2015;Thomson & Siegel, 2013); increase humanization of out-groups (Blomster, Seibt, & Thomsen, 2019); and foster interpersonal closeness and communal relations (Oliver et al, 2015;Steinnes, 2017;Zickfeld, 2015).…”
Section: Action Tendencies or Motivationmentioning
confidence: 95%