SUMMARY.Recent interest in conditions associated with increased blood serotonin level has highlighted the need for consistency between assay methods to allow for more accurate delineation of serotinin variables. To this end, comparison was made between a spectrofluorimetric technique frequently used in the past and two potentially more specific high performance liquid chromatographic procedures. Normal ranges and diurnal variations for blood serotonin in adults, normal, autistic children and children with developmental dysphasia were also determined. No significant difference was found between serotonin level in blood drawn by simultaneous venepuncture and capillary (fingerprick) collection. Whilst there was no evidence of circadian rhythm, seasonal variation with mean blood serotonin levels significantly lower in summer than in two successive winters was suggested. Blood serotonin values in normal children tended to decline with increasing age. No similar maturational effect was apparent in autistic children. The mean level for autistic children in winter was significantly higher than that for normal children in the same 'Season; despite this there was considerable overlap of blood serotonin levels between normal and autistic groups. Serotonin levels determined by the three different methodologies showed a high correlation but differed significantly: caution should be exercised when comparing blood serotonin results where different methods are employed.