Abstract:The difficulty in understanding food labels demands their reformulation. The objective was to elaborate a proposal of nutritional labeling and to compare its understanding with current labels. A cross-sectional study was conducted in 2016. Socioeconomic and health data were collected and questionnaires were used to evaluate reading and comprehension of the current label (Group A) and the proposed label (Group P). Student's t test and chi-square test (p <5%) were applied. A total of 980 consumers participated a… Show more
“…On the contrary, as traceable food is agreed to be a solution to reduce perceived uncertainty (Chen & Huang, 2013;Buaprommee & Polyorat, 2016;Dang et al, 2019) and build trust (Choe et al, 2009), the positive influence of perceived risk on attitude toward traceable meat in this study hence makes sense. In this vein, consumers with in the form of more drawings and colors, rather than being too technical, which would attract more frequent readings (Schuch et al, 2019;Jacintho et al, 2020). We also suggest the inclusion of food assurance logos and a message indicating the environmental-friendliness of the product on the product label, which serves to provide visual inspection and a sense of control (Van Rijswijk & Frewer, 2012).…”
Section: Theoretical Implicationsmentioning
confidence: 95%
“…For traceable meat marketers, the prospective target is more likely to be consumers with health consciousness and environmental consciousness as these consumers care more about the quality and safety of their meat consumed. For that reason, food marketers should focus on delivering the message of quality assurance or risk-free products to the consumers, potentially through tailored health information on the product label (Dang et al, 2019;Jacintho et al, 2020). Moreover, it is also worth noting that the product label should be simplified…”
The research aims to explore consumers' intention toward traceable food in the dual context of the animal disease outbreak (i.e. African Swine Fever-ASF) and the current food safety issues. An extended Theory of Planned Behavior (TPB) model was used to predict purchase intention/attitude toward traceable pork. The study employed the structural equation modeling (SEM) to extract insights from the dataset of 230 students in Vietnam. The current detrimental context of food safety deemed promoting the consumption of traceable food, a risk-mitigating alternative. Healthy and environmentally responsible consumers held positive standpoints toward traceable pork as a solution to fulfill their responsibility with the environment and healthy eating lifestyle. The extended model was promising in explaining 52% of the variance of the purchase intention. The study confirmed both the positive impacts of the long-lasting unsafe food issues and the short-term animal disease outbreak on intention toward traceable food. To promote traceable food, industry food marketers should tailor their marketing and communication strategies to target healthy and responsible eaters.
“…On the contrary, as traceable food is agreed to be a solution to reduce perceived uncertainty (Chen & Huang, 2013;Buaprommee & Polyorat, 2016;Dang et al, 2019) and build trust (Choe et al, 2009), the positive influence of perceived risk on attitude toward traceable meat in this study hence makes sense. In this vein, consumers with in the form of more drawings and colors, rather than being too technical, which would attract more frequent readings (Schuch et al, 2019;Jacintho et al, 2020). We also suggest the inclusion of food assurance logos and a message indicating the environmental-friendliness of the product on the product label, which serves to provide visual inspection and a sense of control (Van Rijswijk & Frewer, 2012).…”
Section: Theoretical Implicationsmentioning
confidence: 95%
“…For traceable meat marketers, the prospective target is more likely to be consumers with health consciousness and environmental consciousness as these consumers care more about the quality and safety of their meat consumed. For that reason, food marketers should focus on delivering the message of quality assurance or risk-free products to the consumers, potentially through tailored health information on the product label (Dang et al, 2019;Jacintho et al, 2020). Moreover, it is also worth noting that the product label should be simplified…”
The research aims to explore consumers' intention toward traceable food in the dual context of the animal disease outbreak (i.e. African Swine Fever-ASF) and the current food safety issues. An extended Theory of Planned Behavior (TPB) model was used to predict purchase intention/attitude toward traceable pork. The study employed the structural equation modeling (SEM) to extract insights from the dataset of 230 students in Vietnam. The current detrimental context of food safety deemed promoting the consumption of traceable food, a risk-mitigating alternative. Healthy and environmentally responsible consumers held positive standpoints toward traceable pork as a solution to fulfill their responsibility with the environment and healthy eating lifestyle. The extended model was promising in explaining 52% of the variance of the purchase intention. The study confirmed both the positive impacts of the long-lasting unsafe food issues and the short-term animal disease outbreak on intention toward traceable food. To promote traceable food, industry food marketers should tailor their marketing and communication strategies to target healthy and responsible eaters.
“…Resources and resources such as water, energy, manpower and raw materials and inputs are used in the form of flows and Sustainability assessment of food industry with the approach of water, energy and food nexus cycles in the form of human actions that create goods and services to meet different levels of human needs (Jacintho et al, 2020).…”
The development of the food industry, along with the protection of water and energy resources, is crucial for sustainable economic growth and human well-being. Water, energy and food nexus approaches can help reduce food waste and other resources by adopting policies and regulations based on comprehensive information and Nexus that promote the use of more efficient production technologies in terms of water and energy consumption against food waste. This paper aims to identify the potential of integrated management of food industry, water and energy in Sulaimaniyah. In this paper, the WEAP planning system, as well as Excel software, have been used. Also, five scenarios were proposed that predicted the level of food demand and shortage of water and energy resources from 2021 to 2025. Considering the simultaneous development of food industry and agriculture, scenario 5 was selected as the best scenario. In this scenario, simultaneous management of water and energy demand is also considered to increase food production. In scenario 5, the amount of water supply is 94.85%, which indicates that it is more effective than in scenarios 3 and 4. Also, in scenario 5, with the increase in surface water use and full use of electric pumps instead of diesel, the amount of energy required to pump water from the aquifer is 55% and 49% less than in scenarios 3 and 4 respectively.
“…A review of the literature highlights how studies on consumers' understanding of health claims largely focus on that of food packaging and labelling. The current research agenda is marked by research on the layout and location of information on the FOP (Front of Package) and its understanding by the consumer, the well-known "label effect" [40,41], narrowed to different geographical areas such as Belgium, Switzerland, Germany, France, United Kingdom and the Netherlands in Europe [42][43][44][45][46], Brazil and Mexico in Latin America [47,48], or the United States [49][50][51]; Australia and New Zealand [52,53].…”
In functional food advertising, messages are not always easily understandable for the target audience. Current European legislation, enforced through Regulation 1924/2006, specifies that such messages should be clear and precise so as not to mislead the consumer. The objective of this study was to observe consumers’ understanding of messages in functional food advertisements. The methodology used was a self-administered survey filled out by 191 students enrolled in a Degree in Advertising and Public Relations at the University of Alicante (Spain). The results suggest that a large number of students do not know what functional food is and obtain information about these products mainly from labelling/packaging. The major means of communication through which they learn about health benefits via advertising is the internet, followed by television. Most respondents indicated that they understood related advertisements and found it helpful to be given additional information on health benefits. Worthy of note, the greater their level of understanding of the messages, the higher their level of distrust of advertising messages, which they considered to be deceptive or misleading.
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