Branding Strategy "The Light Of Aceh" Through E-Tourism On Sustainable Tourism Development in Aceh Province

Ulfa, Khalida; Zaenuri, Muchamad; Rahmawati, Dian Eka; Rassanjani, Saddam; Mukhrijal, Mukhrijal; Imanullah, Ayu

doi:10.18196/jgpp.v8i3.11034

Cited by 3 publications

(1 citation statement)

References 8 publications

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“…Namun pencapaian di lapangan sering terjadi kendala baik itu kendala teknis hingga faktor input atau output dari implementasi dari kebijakan tersebut. Di zaman 4.0 saat ini kecanggihan teknologi merupakan daya tarik yang sangat luar biasa bagi semua orang dalam bertukar dan mengupdate informasi secara cepat, mudah dan terjangkau (Ulfa et al, 2021). Oleh karena itu media online adalah salah satu alternatif bagi lembaga pemerintahan sekarang untuk memperkenalkan sebuah program baru yang mereka rancang dengan ada nya sosial media BKKBN bisa dengan mudah dijangkau oleh masyarakat terkhususnya remaja pada saat sekarang ini.…”

Section: Komunikasi Antar Organisasi Terkait Dan Kegiatan-kegiatan Pe...unclassified

Analisis Implementasi Kebijakan Promosi Program Pembangunan Keluarga, Kependudukan Dan Keluarga Berencana (Bangga Kencana) Melalui Media Online Terhadap Pengetahuan Remaja Di Kota Banda Aceh

Efiyanti

Indarti

Warlina³

2022

TheJournalish

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The Family Population and Family Planning Development Program (Bangga Kencana) is a government program mandated through Law number 52 of 2009 concerning Population and Family Development. The Aceh BKKBN has promoted the Proud Kencana program, however, until now the public's understanding, especially the youth's knowledge of the Proud Kencana program, is still lacking. This study focuses on the implementation of the policy of promoting the Proud Kencana program through online media for adolescents. The theory used in this research is the theory of Van Meter and Horn, about the factors that influence policy implementation. This research is a qualitative research, with high school youth and college students as informants. The results of the study indicate that the indicators of basic measures and the objectives of promotion policies play a role in communicating what the public needs in changing the mindset of young people in planning their future (education, work and married life) increasing awareness and understanding of adolescents about population issues, maturing age at marriage. , reproduction health. The source of this program's online promotion policy is carried out by 7 main staff and assisted by 82 BKKBN employees. Social and political factors influence the Proud Kencana program. Socially, almost all of them have cellphones, they support providing opportunities for the implementation of Proud Kencana online. On the other hand, the understanding of teenagers in Bangga Kenca is still limited, so that the interest and access of teenagers in Bangga Kencana is not maximized. Political conditions support the promotion of Proud Kencana Social, economic, and political environmental conditions greatly affect, if conditions are not conducive it can cause problems from the failure of policy implementation performance. The implementer is in accordance with the applicable implementation SOP because the standard of a policy is measured by the extent of planning to the involvement of various competent parties from the beginning of policy formulation to the policy evaluation stage. Keywords : Banda Aceh, BKKBN Aceh, Proud To be Golden.

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Section: Komunikasi Antar Organisasi Terkait Dan Kegiatan-kegiatan Pe...unclassified

Analisis Implementasi Kebijakan Promosi Program Pembangunan Keluarga, Kependudukan Dan Keluarga Berencana (Bangga Kencana) Melalui Media Online Terhadap Pengetahuan Remaja Di Kota Banda Aceh

Efiyanti

Indarti

Warlina³

2022

TheJournalish

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Spatial distribution vegetation density, land surface temperature, and land surface moisture of Banda Aceh, Indonesia after 17 years of tsunami: a multitemporal analysis approaches

Sugianto

Arabia

Rusdi

et al. 2022

Environ Monit Assess

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Digital tourism branding post-pandemic covid-19 on Twitter: Thailand dan Malaysia case study

Aribah

Suswanta

2022

Indonesian Journal of Communications Studies

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This study aims to analyse the function of social media as digital tourism branding carried out by Thailand and Malaysia after the COVID-19 pandemic. This research method uses descriptive qualitative methods with the help of the Nvivo 12 Plus application in processing the data. This study uses data from official Twitter social media accounts in Thailand and Malaysia. The results of this study indicate that the analysis of the Twitter conversations of the two accounts shows that the tweets and retweets of @AmazingThailand and @TourismMalaysia are mostly still focused on accounts from their respective domestic regions. The digital tourism branding, which is analysed using marketing communication theory, shows that Thailand and Malaysia have proactive efforts in planning indicators, creation, integration, and marketing strategies. Overall the digital tourism branding efforts carried out by Thailand and Malaysia are quite optimal.

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Branding Strategy "The Light Of Aceh" Through E-Tourism On Sustainable Tourism Development in Aceh Province

Cited by 3 publications

References 8 publications

Analisis Implementasi Kebijakan Promosi Program Pembangunan Keluarga, Kependudukan Dan Keluarga Berencana (Bangga Kencana) Melalui Media Online Terhadap Pengetahuan Remaja Di Kota Banda Aceh

Analisis Implementasi Kebijakan Promosi Program Pembangunan Keluarga, Kependudukan Dan Keluarga Berencana (Bangga Kencana) Melalui Media Online Terhadap Pengetahuan Remaja Di Kota Banda Aceh

Spatial distribution vegetation density, land surface temperature, and land surface moisture of Banda Aceh, Indonesia after 17 years of tsunami: a multitemporal analysis approaches

Digital tourism branding post-pandemic covid-19 on Twitter: Thailand dan Malaysia case study

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