Brand Integration, Disclosure, and Ethics in Child-Targeted YouTube Videos: A Content Analysis

Choi, Eunjoo

doi:10.1080/23736992.2022.2158829

Cited by 9 publications

(1 citation statement)

References 24 publications

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“…En ese mismo orden de ideas, en criterio de La Republica (2022); Martínez, Vizcaíno y López (2022); y, Choi (2023), el negocio del entretenimiento de las plataformas digitales y redes sociales cada día es más fructífero económicamente y han surgido de ello nuevas profesiones u actividades económicas que otorgan el título de "youtubers", "tiktokers" o "influencers" a lo que aspiran la "generación Z" (personas nacidas de 1997 hasta 2009), y la "generación T" (personas nacidas del 2010 en adelante).…”

Section: "Kidinfluencers" Como Nueva Forma De Trabajo Infantil En El ...unclassified

Nuevas tendencias laborales y la zona gris de los “kidinfluencers” en Colombia

2023

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International labor regulations have made little or no progress regarding the current labor reality of many children, from 0 to 17 years old, who are used for advertising and performances on social networks and, although without having the full capacity to decide about it, generate profits. The main objective of this work was to analyze the activity of minor creators of digital content and the rights involved in favor of the so-called "Kidinfluencers" in Colombia, a fashion that hides intense monetization interests. Using the qualitative approach, bibliographic review and hermeneutics, the current legislative instruments of the ILO and Colombia in this matter are described. The main results show that in Colombia there is no specific legal regulation for "Kidinfluencers", creating a gray area in the legislation regarding minor content generators. It is concluded that digital platforms encourage the use of children as a new way of generating income and that this new trend could generate exploitation of minors if the childhood and adolescence code is not updated, which in Colombia has not even been raised as a problem. with influential children and adolescents on social networks.

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Section: "Kidinfluencers" Como Nueva Forma De Trabajo Infantil En El ...unclassified