How could entertainment content marketing affect intention to use the metaverse? Empirical findings

Alsoud, Malek; Trawnih, Ali; Yaseen, Husam; Majali, Tha'er; Alsoud, Anas Ratib; Jaber, Omar Abdel

doi:10.1016/j.jjimei.2024.100258

International Journal of Information Management Data Insights

2024

DOI: 10.1016/j.jjimei.2024.100258

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How could entertainment content marketing affect intention to use the metaverse? Empirical findings

Malek Alsoud,

Ali Trawnih,

Husam Yaseen

et al.

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How could entertainment content marketing affect intention to use the metaverse? Empirical findings

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References 70 publications

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