Nuevas tendencias laborales y la zona gris de los “kidinfluencers” en Colombia

Abstract

International labor regulations have made little or no progress regarding the current labor reality of many children, from 0 to 17 years old, who are used for advertising and performances on social networks and, although without having the full capacity to decide about it, generate profits. The main objective of this work was to analyze the activity of minor creators of digital content and the rights involved in favor of the so-called "Kidinfluencers" in Colombia, a fashion that hides intense monetization interests. Using the qualitative approach, bibliographic review and hermeneutics, the current legislative instruments of the ILO and Colombia in this matter are described. The main results show that in Colombia there is no specific legal regulation for "Kidinfluencers", creating a gray area in the legislation regarding minor content generators. It is concluded that digital platforms encourage the use of children as a new way of generating income and that this new trend could generate exploitation of minors if the childhood and adolescence code is not updated, which in Colombia has not even been raised as a problem. with influential children and adolescents on social networks.