Boycotts, buycotts and consumer activism in a global context: An overview

Hawkins, Richard A.

doi:10.1177/1744935910361644

Cited by 40 publications

(14 citation statements)

References 48 publications

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“…There are examples of collective action such as protecting consumer rights, demanding corporate responsibility for products, campaigning anticonsumption, protesting against some brands and businesses, writing articles, etc. [51]. This lies in the same vein with the concept of sustainable citizenship [52], where the impact is indirect, but the level of involvement is very high.…”

Section: Sustainable Consumption and Consumer Behaviormentioning

confidence: 78%

Scale Development of Sustainable Consumption of Clothing Products

Park

Lee

2020

Sustainability

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Researchers and companies are paying attention to consumers’ sustainable consumption of clothing products. Clothing industry and fashion consumers have been criticized for a long time due to endless mass production and overconsumption. Despite the efforts of corporations to use sustainability as a marketing tool and an expanding literature exploring consumers’ response to such marketing, the definition of sustainable consumption of clothing products (SCCP) remains unclear. Academic works lack comprehensive discussions regarding SCCP in the perspective of consumers’ awareness and behavior. Furthermore, no widely accepted measurement tool of this concept exists. The validated measurement instrument will eventually help the diagnosing of the mental and behavior status of clothing consumers’ SCCP and further support to establish consumer guidance aimed at resolving sustainability issues related clothing consumption. This study aimed to conceptualize, develop and validate a scale to measure SCCP from the perspective of general clothing consumers. Literature review and interview were used to collect qualitative data for scale item generation. Then, surveys were conducted two times to acquire quantitative data from respondents to purify and validate the scale items. Content analysis, exploratory factor analysis and confirmatory factor analysis using MPlus were used to explore and predict the data. Based on reliability and validity check, the results are apparent that the scale shows good psychometric properties.

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Section: Sustainable Consumption and Consumer Behaviormentioning

confidence: 78%

Scale Development of Sustainable Consumption of Clothing Products

Park

Lee

2020

Sustainability

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“…Aside from facilitating boycotts, Out of Site can also be understood as a system that supports a related political consumption strategy: the technique known in the political consumption literature as the "buycott" [32]. While boycott participants avoid purchasing goods, buycotts involve consumers purposefully purchasing goods from desired businesses, e.g.…”

Section: Consumer Boycottsmentioning

confidence: 99%

Out of Site

Alarcon

Espinosa

et al. 2018

Proc. ACM Hum.-Comput. Interact.

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GrabYourWallet, #boycottNRA and other online boycott campaigns have attracted substantial public interest in recent months. However, a number of significant challenges are preventing online boycotts from reaching their potential. In particular, complex webs of brands and subsidiaries can make it difficult for participants to conform to the goals of a boycott. Similarly, participants and organizers have limited visibility into a boycott's progress. This affects their ability to use sociotechnical innovations from social computing to incentivize participation. To address these challenges, this paper makes a system contribution: a new boycott tool called Out of Site. Out of Site uses lightweight automation to remove obstacles to successful online boycotts. We describe the design challenges associated with Out of Site and report results from two phases of deployment with the GrabYourWallet and Stop Animal Testing boycott communities. Our findings highlight the potential of boycott-assisting technologies and inform the design of this new class of technologies. Finally, like is the case for many systems in social computing, while we designed Out of Site for pro-social uses, there are a number of easily predictable ways in which the system can be leveraged for anti-social purposes (e.g. exacerbating filter bubble issues, empowering boycotts of businesses owned by racial, ethnic, and religious minorities). As such, we developed for this project a new, very straightforward design approach that treats preventing these anti-social uses as a top-tier design concern. This approach stands in contrast to the status quo of ignoring potential anti-social uses and/or considering them to be a secondary design priority. We discuss how our simple approach may help other research projects reduce their potential negative impacts with minimal burden.

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“…Along the whole 90s decade, the American gay community boycotted Marlboro (from Philip Morris) due to a donation made to an American senator who presented laws and measures against AIDS funding research and fighting (Offen, Smith & Malone, 2003;Friedman, 1991). Hawkins (2010) considers that the behavior and motivations for this type of boycott by the gay community is quite similar to feminist groups' motivations, which are also considered a minority.…”

Section: Breno De Paula Andrade Cruzmentioning

confidence: 99%