Body Beautiful: Comparative Meanings of Beauty in Brazil, South Africa and Jamaica

Gordon, Doreen Joy

doi:10.1007/978-3-319-91174-8_10

Cited by 4 publications

(4 citation statements)

References 44 publications

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“…A broad conceptualization of beauty is considered to be an important and unique component of girls' and women's positive body image that has the potential to hold great relevance for researchers and clinicians who are interested in decreasing societal weight stigma and increasing individual wellbeing (Tylka, 2019b;Tylka & Iannantuono, 2016). Given that rigid, narrow, unrealistic, and deleterious beauty norms are promoted among women from many cultures (D. Gordon, 2019;Huistra, 2019;Jarrín, 2017;Jha, 2016;Kullrich, 2019;Wolf, 1991), broadening women's conceptualization of beauty has the potential to be relevant and beneficial in many countries. However, translations of the BCBS-the best available measure of this construct for advancing research and clinical practice-are not yet widely available.…”

Section: Discussionmentioning

confidence: 99%

Translation and Validation of the Brazilian Portuguese Version of the Broad Conceptualization of Beauty Scale With Brazilian Women

Junqueira

Tylka

Almeida

et al. 2021

Psychology of Women Quarterly

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In many countries, women are socialized to adopt a narrow definition of beauty. Research has revealed that, in the United States and China, the ability to broadly conceptualize beauty (perceive beauty in diverse body sizes, shapes, and appearances) is linked to women’s lower anti-fat attitudes, higher body appreciation, and higher well-being. In this study, we translated an existing measure of this construct, the Broad Conceptualization of Beauty Scale (BCBS), into Brazilian Portuguese and evaluated the factor structure and reliability and validity of its scores with a diverse sample of 563 Portuguese women. Findings revealed that the Brazilian Portuguese BCBS contains two factors—external/appearance features of beauty (BCBS-E) and internal features of beauty (BCBS-I)—contrary to the unidimensional factor structure found in previous studies. Support for internal consistency and 3-week test–retest reliability was garnered. Total BCBS and BCBS-E scores evidenced convergent, discriminant, and incremental validity, whereas the BCBS-I did not accrue substantial convergent or incremental validity support beyond its inverse bivariate association with anti-fat attitudes. We recommend the use of the Brazilian Portuguese BCBS in body image research programs as well as clinical practice and prevention programs with Brazilian women seeking support for body dissatisfaction and disordered eating.

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Section: Discussionmentioning

confidence: 99%

Translation and Validation of the Brazilian Portuguese Version of the Broad Conceptualization of Beauty Scale With Brazilian Women

Junqueira

Tylka

Almeida

et al. 2021

Psychology of Women Quarterly

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“…Several scholars have documented the extent to which the Black body has historically been, both in its physical treatment and in the social narrative, considered problematic. Nettleford (1965), Barnett (2016), Tate (2017), and Gordon (2019) detail that libidinal economies, colorism, and negrophobia have been—and still are—manifested in the denigration of natural Black hair textures and natural styles (including braids, twists, and locks) in Jamaica. To this day, braids and dreads are strongly discouraged in most Jamaican schools because they are associated with notions of uncleanliness 4 .…”

Section: Historicizing Hair Culturementioning

confidence: 99%

Fabulous Transactions: Hair Braiding in a Jamaican Resort Salon

Greensword

2023

Transforming Anthropology

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This article focuses on the commodification of Jamaican Blackness and associated images through institutionalized hair‐care services. Drawing on the notion of fabulousness (the unapologetic performance of Black feminine beauty), I present findings from ethnographic research conducted in the hair‐braiding salon of a resort in Ocho Rios. I detail how Jamaican Blackness unfolds differently depending on the consumer's demographic category: white tourists, Black tourists, and local customers. I also draw on salon dynamics to unpack the transformative power the salon holds in (1) validating and decolonizing Black beauty and femininity via what I call fabulous hairstyles, (2) normalizing Blackness for non‐Black tourists, (3) normalizing Blackness for African American tourists, and (4) creating a space where local Black women may consume resort services with the same dignity and quality of customer service as the Western tourists.

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“… 40 Some authors wrongly make much of the fact many blacks seem to endorse a mixed-race beauty ideal, as opposed to a white one, as if this were not objectionable. See, e.g., (Gordon, 2019; Patterson, 1997, pp. 70–71).…”

mentioning

confidence: 99%

“…Hordge-Freeman (2015) reports that in Salvador, Bahia, "Morenidade is considered an attainable approximation of Western whiteness characterized by light-brown skin (rather than white skin) and soft brown hair that bounces" (p. 48).40 Some authors wrongly make much of the fact many blacks seem to endorse a mixed-race beauty ideal, as opposed to a white one, as if this were not objectionable. See, e.g.,(Gordon, 2019; Patterson, 1997, pp. 70-71).41 I do not mean to suggest that blacks who are less stereotypical phenotypically are necessarily less black.…”

mentioning

confidence: 99%

Racial Integration and the Problem of Relational Devaluation

Matthew

2021

Dialogue

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This article argues that blacks should reject integration on self-protective and solidarity grounds. It distinguishes two aspects of black devaluation: a ‘stigmatization’ aspect that has to do with the fact that blacks are subject to various forms of discrimination, and an aesthetic aspect (‘phenotypic devaluation’) that concerns the aesthetic devaluation of characteristically black phenotypic traits. It identifies four self-worth harms that integration may inflict, and suggests that these may outweigh the benefits of integration. Further, it argues that, while the integrating process may reduce stigmatization, there is less reason to think that it can do the same for phenotypic devaluation.

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Body Beautiful: Comparative Meanings of Beauty in Brazil, South Africa and Jamaica

Cited by 4 publications

References 44 publications

Translation and Validation of the Brazilian Portuguese Version of the Broad Conceptualization of Beauty Scale With Brazilian Women

Translation and Validation of the Brazilian Portuguese Version of the Broad Conceptualization of Beauty Scale With Brazilian Women

Fabulous Transactions: Hair Braiding in a Jamaican Resort Salon

Racial Integration and the Problem of Relational Devaluation

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