This article explores the visiting experience at the cremation site of King Bhumibol , which was open to the public in the form of an outdoor exhibition, show-casing traditional arts and customs associated with the royal funeral, in parallel with the life and work of the late King. After a one-year preparatory process, the temporary crematorium (called 'Phra Meru Mas') at Sanam Luang constituted a revival of death rituals according to the Buddhist and Hindu tradition of kingship. The goal of this paper is to gain an understanding of the narratives constructing visit experience at the royal crematorium exhibition in the context of the negotiation between royal exclusivity and public accessibility. The research involved a series of visits to the exhibition, where visitors and volunteer workers were approached for interviews. Venue observations were also conducted. The findings reveal that the crematorium exhibition brought commoners closer to the monarchy, and at the same time enhanced the significance of royal tradition by educating visitors about elements of Thai fine arts and folklore incorporated in the design and the performance of the death rituals, without discounting the supreme status of the tradition. Besides being an occasion to pay final tribute to their monarch, the exhibition intensified visitors' sense of gratitude towards the deceased King. However, the findings reveal that the royal tourism event was not without issues that could possibly detract from royal tradition and hinder visiting experience at the site. It can be concluded that the royal crematorium reflects positive synergies between royal culture and tourism where tourism can help sustain the royal culture and promote nationalism among visitors. At the same time, the interpretation of royal experiences on the site and viewpoints expressed by the stakeholders are evidence of the cult of monarchy in the Thai society. Given these factors, the research paper suggests the possibility of integrating the royal legacy as part of tourism experience; but this needs to be done with respect for the monarchy.