Blogs in Campaign Communication

Abstract

In Election 2004, campaign Weblogs—or blogs—became a standard feature of campaign Web sites. Monitoring the adaptation of emergent technological tools into political communication assists future generations of scholars to understand the genesis of communication applications and explore future uses. Blogs are online diaries where information is electronically posted, updated frequently, and presented in reverse chronological order. Three concourses of research provide insight into blogging as a political communication function: the investigation of the blog as a social diary, the analysis of blogs as organizing tools, and blogs viewed as a form of civic, participatory journalism. The authors do not claim that blogging had a significant impact on the 2004 election outcome. However, they do argue that its effective use has been demonstrated and emerging applications of the tool pave the way for future campaign communication, one the authors suggest will become a standard part of campaign communication.

Entre o pig e o mensalão mitologia política e realidade contemporânea

“…A novidade estabelecer-se-ia por conta de não haver espaço para a sua circulação no estado imediatamente anterior dos espaços intelectual e político e, consequentemente, tal dificuldade interromperia a sua produção. Nessa dupla analogia, os "pobres diabos" de Voltaire seriam os "blogueiros sujos" da atualidade enquanto a Grub Street de hoje seria a "central de boatos petista" (Aldrin, 2005;Lawson--Borders, 2005;Sunstein, 2007b;Grün, 2008bGrün, , 2011aBoltanski, 2012).…”

The Two Blogospheres: Political Blog Use, Participation, and Sophistication during the 2008 U.S. Election Season

“…The same is likely true of political knowledge. Blog readers not only consume an unusually high amount of traditional news content (Hwang, Thorson, Borah, Cleland, & Perlmutter, 2007), they also are exposed to myriad additional information (Lawson-Borders & Kirk, 2005;Singer, 2005). Repeated exposure to basic political information is likely to occur while reading blogs, suggesting that blog readers will be better versed in these facts than non-readers.…”

Corporate blogs and internet marketing – Using consumer knowledge and emotion as strategic variables to develop consumer engagement

“…12 Because of the fl exible and interconnected nature of blogs, people can use blogs for various purposes including: keeping personal diary 13,14 ; interacting with other bloggers 15 ; building a virtual community and disseminating messages to a mass audience. 16 Even though the majority of blogs contain personal thoughts or feelings of authors that are not intended for mass dissemination, blogs exist in a public arena, the Internet, and messages posted in blogs are open to anyone with an Internet connection. 17 More and more bloggers are recognizing this mass communication potential of blogs and use blogs to publish their opinions on public issues and to disseminate them to a mass audience.…”